Apple debuted a brand new feature for its music service Apple Music at WWDC on Monday, even as rumors swirled that Apple Music’s high profile marketing chief, Bozoma Saint John, may be leaving soon.
The new feature is called Friends Are Listening To, which, as the name suggests, allows you to discover what music your friends on Apple Music are listening to. The feature can be adjusted to be public or private, so no worries if your music tastes lean toward the corny or embarrassing — you can control how you share your tunes.
In addition to the new feature, Apple also announced a big milestone for the music service: Apple Music now has 27 million subscribers.
And finally, Apple announced MusicKit, which will give Apple Music access to third party developers who want to integrate apps into Apple Music. One of the examples Apple listed was the ability to automatically add songs from your Shazam app to your Apple Music list.
The absence of Saint John, who presented Apple Music at last year’s WWDC, is prominent considering the fact that Apple not only gave her the stage, but Saint John was also featured in a major Apple Music commercial. But despite the unexpected change in leadership, it appears that Apple Music is pushing forward in terms of competing in the new landscape of streaming music services.