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Samsung punches back with new Galaxy S8

In a gargantuan room a humming fills the air, like a hundred thousand bees flitting through the air. Cabinets fill the space, eight deep, row after row of them. Each shelf holds dozens of phone batteries — 6,000 in total.

The buzzing is cooling fans like those found inside desktop PCs; the batteries are destined for the Samsung Galaxy S8, a make-or-break phone for the consumer electronics giant after “manufacturing issues” led to an unprecedented recall of the entire Note 7 fleet.

And watching over each rack, recording a test that will span whole days, is the cause of and solution to the problem: the very Note 7 devices that were recalled from the market.

Someone at Samsung has a sense of irony.

Digital Trends flew to Seoul, South Korea, in early March and crisscrossed the country to learn how Samsung designed the new phone, how it planned to continue pushing the envelope — and how it would ensure that nothing like the Note 7 fiasco ever happened again.

Here’s what we learned.

What’s in a Name: The Dream of the screen

It may seem like smartphone makers churn out a new model every couple of weeks, but an incredible amount of planning goes into each one. The Galaxy S8 phone – codenamed “Dream” — has been under development for years, explained Gaeyoun Robert Kim, vice president on the product strategy team (check) for the new phone.

“We dreamed up Project Dream over three years ago. The basic concept of the S8 is from 2014,” Kim told us. “When we finalized the S6 product planning, we dreamed of Dream. It took for us 3 years to realize that concept. And It’s not 100 percent — it’s 90 percent of what we were aiming for.”

“We have a dream, to overcome Apple.”

There’s something else that’s been on Kim’s mind, as well, however: “We have a dream, to overcome Apple,” he said, with a grin.

The original dream – a flexible, touch-enabled screen that does away with bezels and buttons, literally pushing the edge of manufacturing as it removes edges and seams from the screen – came not from Kim but his boss (or maybe his boss’s boss?): DJ Koh, president of Samsung Mobile. And while Koh watches competitors like Apple, he’s less concerned with beating them and more interested in making the best products possible.

“The other four manufacturers I don’t want to say is competition, I’d say I’m monitoring and learning. Even I’m learning from the Cupertino company. If I can deliver more meaningful innovation that’s the right way,” Koh told us.

We were in a conference room in Digital City, one of the consumer electronics giant’s office complexes in Suwon, South Korea, about half an hour south of Seoul. Digital City is about two miles wide, spanning multiple office towers and residential buildings. It’s as big as a prep school, and structured like one. There’s broad boulevards, an open-air plaza called Central Park (with piped-in bird sounds!), and a giant underground shopping and living complex that holds two fitness centers, relaxation zones, a Samsung store, drugstores and retail chains — even a Dunkin’ Donuts.

The flight from New York to Seoul takes about 15 hours and carries you around the world. We were here to talk about the Galaxy S8, of course, as well as the dream that led to its creation. Seeing the phone (and that screen!) for the first time is arresting. Samsung calls the display an “infinity screen,” and it’s simply stunning, with deep, rich blacks, and crisp colors that stretch across nearly the entire front face of the phone. It feels like the culmination of years of design and engineering, what every other smartphone has been trying to do – and that’s because it is.

“When we planned the S6, we pushed forward the glass/metal design and flexible OLED tech. Leveraging that technology, we dreamed of the dream concept,” Kim explained. The market was growing stale, and consumers were showing signs of fatigue. The basics design of modern smartphones was established, and breaking out of the mold required literally a new mold.

More: Amid scandals and setbacks, Samsung completes its biggest acquisition ever

To that end, Samsung extended the display to the edge of the screen, and curved it to come up with something perfectly symmetrical, more a piece of modern art than something to call Grandma on. One of the biggest challenges of a top-to-bottom display is the home button, which has graced Samsung Galaxy phones since the get go. The company simply buried it beneath the screen; there’s a pressure sensitive layer at the bottom of the phone, tucked away beneath the display and the protective Gorilla Glass. Just press on it for home key functionality.

Designing the new UI

Design goes beyond the physical. It’s the look and feel, it’s emotion. And it has to have meaning behind it for the customer, explained Koh.

“For the S8 and S8+ design, we were thinking how to break down the boundaries — not just changing design but push it back and break down the boundaries of the existing smartphone. Changing concepts. … That was the intention of the Galaxy S8. ”

And a change was needed. After all, modern smartphones are woefully similar — black slabs with screens and buttons dotting them. Samsung has changed that with the physical design of the Galaxy S8, which breaks with years of design for the company by eliminating bezels and buttons, leaving simply a sleek sheet of user interface. But it needed the UI team to think through the same things: How do you translate the old UI when there’s no home button, for example?

“How can we give a visual language so users feel that there’s a lot more space for them to see information and experience the entire device?” asked Hyun Lee. She leads Group One at Samsung and headed up language and visual design for the Galaxy S8.

Julian Chokkattu/Digital Trends

One way to do that is with a fresh polish to the unlocking experience, which creates a seamless, continuous transition from the lock screen to the sign on screen to the desktop.

For designers, it’s the little things that count. Moving from the S7 to the S8, the design team added a splash of color to the lockscreen, a tint that matches the desktop wallpaper, which itself matches the color of the phone. You’d likely never notice it – but then again, you’re not a designer, are you?

In redesigning the visual language, Lee and her team created a new typeface and an entire galaxy (see what I did there?) of icons, “squircles” or square circles rounder than those on the S7. The typeface is minimalized and condensed, and stretches across the icons, which are stripped bare – just lines, with a light shining over them, creating a faint hint of brightness. Look closely. It’s there.

More: What’s in a Name? Meet Bixby – the smart sidekick who’ll help you use your digital gear

“In terms of the visual language, our target is millennials, and we really did extensive research on the color palette, as well as the shapes,” she explained.

But overall, the focus was on keeping a clean interface. There’s only five icons in the “hot seat,” for example: phone messages, a web browser, the Play store, and the camera.

“We wanted to give a very clean mobile layout,” Lee said.

Bixby is Here

When Samsung launches the Galaxy S8 and S8+ smartphones on March 29, the team of virtual assistants aiming to scour your inbox and tidy up your digital life will get just a little bit more crowded. Alexa, Siri, Cortana: meet Bixby.

That’s right, there’s a new name in artificial assistants, but Samsung argues that this one won’t tell you dumb jokes or a weather forecast, nor will it look up facts for you online. This bright assistant is meant to improve your interactions with your digital life — not just your smartphone but your washing machine, your thermostat, your vacuum cleaner, everything. It’s nothing less than a rethink of how we use our stuff.

Sure, those are bold words, but Injong Rhee believes them.

Jeremy Kaplan/Digital Trends

“Philosophically, what we’re looking at is revolutionizing the interface,” he said. Rhee is head of Research and Development for Samsung’s Mobile Communications Business group, and yes, the rumors are true: the next Galaxy smartphone will indeed come with a new assistant called Bixby, and yes, there will indeed be a dedicated Bixby button.

Samsung’s vision is for the Bixby brand to extend to all sorts of devices beyond the Galaxy phone line. But a lot of that is still in flux as Rhee’s team writes the software – with a little help from the Viv folks, of course. For now, it’s still a work in progress.

Battery safety

The Note 7 fiasco was a low point for Samsung, and for Koh, who was promoted to president of Samsung Mobile on Dec. 1, 2015. It was a dream job, he said, but it turned into a nightmare.

“It was like heaven to hell. I do not want to stay in hell. It’s [been] too long.”

The manufacturing city of Gumi is a 45-minute helicopter flight south of Seoul, but due to increasingly congested traffic, it’s about 3 hours to drive to. We opted for the chopper instead, flying over the river and over the woods to Samsung’s manufacturing complex — which sits directly adjacent to LG’s enormous complex of buildings. The biggest buildings in each have signs with letters as big as those in the Hollywood hills, shooting daggers silently at each other in perpetuity.

Inside Building 6, we cover our shoes in booties and step onto the factory floor, where conveyor belts and machines are already assembling the first batch of Galaxy 8 phones, destined for America and AT&T and more locally for Korea Telecom. The Gumi plant is just one of 9 for Samsung spanning 6 countries; the company has made nearly 3 billion phones since 1988, and currently churns out about a million per month.

Manufacturing in Gumi is more robotic than assembly by hand: It takes just 13 minutes for 14 giant machines to join a circuit board and battery, slip it behind a display, and seal it all into a glass and metal housing. It takes 30 minutes total to make the phone, counting the time required to install the operating system. In that time, only two or three people actually handle any given phone. Instead, it’s robot arms that grab components, robot noses that sniff for signs of organic compounds, traces that batteries might be failing. We see a robot cart hauling parts down a corridor, following a path made of silver reflective tape. It plays a tune, and pauses when we get in front of it.

This assembly line has become more automated for this new phone, but that doesn’t mean everything is. Much of the battery testing involves humans, and Samsung has clearly rethought the system: There are eight new tests that these phones will go through, in addition to the battery (sorry) of existing tests. Life cycle tests, abuse tests, mechanical tests, abnormal charging tests, impact tests, thermal shock tests.

Robot arms grab components, robot noses sniff for signs of organic compounds…

We enter a battery safety test lab to witness a test run, a compression test in which 13 kilonewtons of pressure are applied to a battery. 1 kilonewton of pressure is about 225 pounds of weight; imagine a fairly good sized baseball player standing on one foot, directly on a battery. Now put his entire team on his shoulders. The battery should survive – but before our very eyes, it doesn’t, first smoking, then bursting into fire.

Is this really happening? Is this … is that … did that just happen? The phone should survive the test. That’s the whole point of the test, isn’t it?

Eventually we learn that, to give us a better sense of what they are dealing with, Samsung has dialed up the test to insane levels: The battery only burst into flames at 20 kilonewtons of pressure. Picture an entire football team, each member standing on another’s shoulders, all standing on tiptoe on one tiny battery.

More: Will the Galaxy S8 be safe? This is Samsung’s new 8-point battery safety check

We are impressed. And suitably reassured.

In the end, battery tech has progressed substantially thanks to the Note 7 situation, as well as Samsung’s ability to vet the components. Because when you’re on the phone, you should be thinking about your conversation – and not worry about what’s in your hand. The Galaxy S8 may be the most beautiful phone on the market. And thanks to the energy Samsung invested after what analysts describe as a $17 billion incident, it may be the safest as well.

Interested in the new Samsung Galaxy S8 and S8 Plus? Here’s how to get one

Well folks, the Samsung Galaxy S8 and S8 Plus are finally here, and boy are they beautiful. Featuring top-tier specs, an innovative yet classy design, and features like the all-new Bixby digital assistant — the Galaxy S8 and S8 Plus could be the phones to beat for 2017.

It makes sense that you would want to get your hands on one for yourself. You’ll have to wait until April 21 in the U.S., but don’t fret — preorders go live on Thursday, March 30 at 12:01 a.m. We’ve created a guide to help you get the new Galaxy S8 and Galaxy S8 Plus as soon as you possibly can.

More: Everything we saw at Samsung’s big Galaxy S8 Unpacked event

Best Buy

If you don’t want to go through a carrier, you can get the Samsung Galaxy S8 or Galaxy S8 Plus straight from Best Buy. You can get savings of “up to $100,” if you order through Best Buy as well as a free Gear VR with a controller, with $50 bonus Oculus content. Alternatively, you could get the Samsung Immersive VR Experience Box for a discounted price of $99, and it includes the Gear VR with controller, $50 Oculus content, Harman AKG Y50BT black headphones, and a Samsung 256GB memory card.

Best Buy said you can stack its offers with other deals from carriers.

T-Mobile

T-Mobile has announced pre-order and pricing information for both the Samsung Galaxy S8 and the Samsung Galaxy S8 Plus. It has also given some information about some pretty sweet deals revolving around the phones.

  • The Samsung Galaxy S8 costs $750, or $30 per month for 24 months with a $30 down payment.
  • The Samsung Galaxy S8 Plus costs $850, or $30 per month for 24 months with a $130 down payment.
  • JUMP! On Demand customers can pay $0 down and $33 per month for 24 months for the Galaxy S8 — however the Galaxy S8 Plus will still cost the same down payment and monthly payments as non-JUMP! customers.

If you pre-order the Galaxy S8 or Galaxy S8 Plus from T-Mobile, you’ll also get a free Gear VR headset with the new controller, as well as an Oculus game pack.

MetroPCS

MetroPCS is owned by T-Mobile, but unfortunately it doesn’t seem as though it will get the same pre-order deals. The price of the Galaxy S8 is a little lower at the carrier, though — it will retail for $730. It doesn’t appear as though the Galaxy S8 Plus will be available from MetroPCS.

Verizon

Verizon has also announced pre-order and availability information for both the Samsung Galaxy S8 and Galaxy S8 Plus. Like the other carriers, it also has some deals for those interested in buying the phone.

  • The Samsung Galaxy S8 costs $720, or $30 per month for 24 months.
  • The Samsung Galaxy S8 Plus costs $840, or $35 per month for 24 months.
  • Discounts are available for those that trade in an old phone, but you’ll have to sign up for the Verizon Unlimited plan. If you trade-in an iPhone 6 and sign up for Verizon Unlimited, for example, you can pay $15 a month for 24 months for the Galaxy S8.

If you get the Galaxy S8 through Verizon, you can either get the Gear VR with its new controller and Oculus content, or you can get the Samsung Immersive VR Experience Box for $99, which again comes with a Gear VR, controller, Oculus content, Harman Kardon headphones, and a 256GB Samsung MicroSD card.

More: Samsung’s 4K Gear 360 camera now lets you broadcast live on Facebook, YouTube

AT&T

AT&T will also be offering the Samsung Galaxy S8 and Galaxy S8 Plus. AT&T subscribers can “stream the latest videos, data-free,” from the DirecTV app.

  • The Samsung Galaxy S8 costs $750, or $25 per month for 30 months. Frequent Upgrade plan customers can pay $31.25 per month for 24 months.
  • The Samsung Galaxy S8 Plus costs $850, or $28.34 per month for 30 months. Frequent Upgrade plan customers can pay $35.42 per month for 24 months.
  • You can also get up to $750 in credits towards another Galaxy S8 or S8 Plus if you’re looking to get a second one.

Like the other carriers, a Gear VR is included as well as the controller and an Oculus content bundle. If you are eyeing the Samsung Gear S3 smartwatch, you can get it for $50 with an S8 or S8 Plus, though you’ll need to activate a 2-year agreement. The older Gear S2 or Samsung Tab E tablet are other options you can nab with the new smartphones, but they will only cost $1 when you activate a 2-year agreement.

Sprint

Sprint will also offer the Samsung Galaxy S8 and S8 Plus, and they’ll both be available on April 21, with pre-orders starting at midnight on March 30. Here’s the pricing info we have:

  • The Samsung Galaxy S8 costs $750 or $31.25 per month for 24 months.
  • The Samsung Galaxy S8 Plus costs $850 or $35.42 per month for 24 months.

In addition, those who pre-order the devices can either get a Samsung Geat VR bundle — with a Gear VR, controller, and Oculus content — or an Immersive Gear VR Experience bundle for $99, which also comes with a pair of Harman Kardon headphones and a 256GB Samsung micro SD card.

Boost Mobile

Boost Mobile will also be getting the Samsung Galaxy S8, and it will be available on April 21. We don’t yet know exact pricing for the device on Boost.

Virgin Mobile

Virgin Mobile will also be getting the Samsung Galaxy S8, and it will be available on April 21. We don’t yet know exact pricing for the device on Virgin.

Cricket Wireless

Cricket wireless will also be offering the Samsung Galaxy S8 and Galaxy S8 Plus. Both phones will be available starting on April 21, however we don’t know exact pricing just yet.

We’ll update this article as we hear more.

Interested in the new Samsung Galaxy S8 and S8 Plus? Here’s how to get one for yourself

Well folks, the Samsung Galaxy S8 and S8 Plus are finally here, and boy are they beautiful. Featuring top-tier specs, an innovative yet classy design, and features like the all-new Bixby digital assistant — the Galaxy S8 and S8 Plus could be the phones to beat for 2017.

It makes sense that you would want to get your hands on one for yourself. You’ll have to wait until April 21 in the U.S., but don’t fret — preorders go live on Thursday, March 30 at 12:01 a.m. We’ve created a guide to help you get the new Galaxy S8 and Galaxy S8 Plus as soon as you possibly can.

More: Everything we saw at Samsung’s big Galaxy S8 Unpacked event

Best Buy

If you don’t want to go through a carrier, you can get the Samsung Galaxy S8 or Galaxy S8 Plus straight from Best Buy. You can get savings of “up to $100,” if you order through Best Buy as well as a free Gear VR with a controller, with $50 bonus Oculus content. Alternatively, you could get the Samsung Immersive VR Experience Box for a discounted price of $99, and it includes the Gear VR with controller, $50 Oculus content, Harman AKG Y50BT black headphones, and a Samsung 256GB memory card.

Best Buy said you can stack its offers with other deals from carriers.

T-Mobile

T-Mobile has announced pre-order and pricing information for both the Samsung Galaxy S8 and the Samsung Galaxy S8 Plus. It has also given some information about some pretty sweet deals revolving around the phones.

  • The Samsung Galaxy S8 costs $750, or $30 per month for 24 months with a $30 down payment.
  • The Samsung Galaxy S8 Plus costs $850, or $30 per month for 24 months with a $130 down payment.
  • JUMP! On Demand customers can pay $0 down and $33 per month for 24 months for the Galaxy S8 — however the Galaxy S8 Plus will still cost the same down payment and monthly payments as non-JUMP! customers.

If you pre-order the Galaxy S8 or Galaxy S8 Plus from T-Mobile, you’ll also get a free Gear VR headset with the new controller, as well as an Oculus game pack.

MetroPCS

MetroPCS is owned by T-Mobile, but unfortunately it doesn’t seem as though it will get the same pre-order deals. The price of the Galaxy S8 is a little lower at the carrier, though — it will retail for $730. It doesn’t appear as though the Galaxy S8 Plus will be available from MetroPCS.

Verizon

Verizon has also announced pre-order and availability information for both the Samsung Galaxy S8 and Galaxy S8 Plus. Like the other carriers, it also has some deals for those interested in buying the phone.

  • The Samsung Galaxy S8 costs $720, or $30 per month for 24 months.
  • The Samsung Galaxy S8 Plus costs $840, or $35 per month for 24 months.
  • Discounts are available for those that trade in an old phone, but you’ll have to sign up for the Verizon Unlimited plan. If you trade-in an iPhone 6 and sign up for Verizon Unlimited, for example, you can pay $15 a month for 24 months for the Galaxy S8.

If you get the Galaxy S8 through Verizon, you can either get the Gear VR with its new controller and Oculus content, or you can get the Samsung Immersive VR Experience Box for $99, which again comes with a Gear VR, controller, Oculus content, Harman Kardon headphones, and a 256GB Samsung MicroSD card.

More: Samsung’s 4K Gear 360 camera now lets you broadcast live on Facebook, YouTube

AT&T

AT&T will also be offering the Samsung Galaxy S8 and Galaxy S8 Plus. AT&T subscribers can “stream the latest videos, data-free,” from the DirecTV app.

  • The Samsung Galaxy S8 costs $750, or $25 per month for 30 months. Frequent Upgrade plan customers can pay $31.25 per month for 24 months.
  • The Samsung Galaxy S8 Plus costs $850, or $28.34 per month for 30 months. Frequent Upgrade plan customers can pay $35.42 per month for 24 months.
  • You can also get up to $750 in credits towards another Galaxy S8 or S8 Plus if you’re looking to get a second one.

Like the other carriers, a Gear VR is included as well as the controller and an Oculus content bundle. If you are eyeing the Samsung Gear S3 smartwatch, you can get it for $50 with an S8 or S8 Plus, though you’ll need to activate a 2-year agreement. The older Gear S2 or Samsung Tab E tablet are other options you can nab with the new smartphones, but they will only cost $1 when you activate a 2-year agreement.

Sprint

Sprint has yet to announce the pricing and availability of the Samsung Galaxy S8 and Galaxy S8 Plus.

We’ll update this article as we hear more.

Lenovo’s latest workstation refresh, the P320, boasts seventh-gen Intel CPUs

Why it matters to you

Designers and content creators looking for a new workstation that supports high-quality virtual reality now have a new option with Lenovo’s latest ThinkStation refresh.

Lenovo is expanding its family of workstations capable of delivering high-quality virtual reality with the launch of its new ThinkStation P320 solution. Revealed during the Develop3D Live event on March 28, it’s actually a refresh of the ThinkStation P310 tower and small form factor desktop workstations. The internals have been updated with the latest Intel Xeon processors, the most recent Nvidia Quadro graphics cards, and more.

Here are the hardware details of the new P320 refresh:

Form factors: Tower and Small Form Factor
Processor options: Intel Xeon E3-1200 v6
Intel Seventh-Generation Core i3/i5/i7
Operating system: Windows 10 Pro 64-bit
Windows 7 Pro 64-bit
Ubuntu
Red Hat Enterprise Linux
Graphics (SFF): Up to 2x Nvidia Quadro P1000 cards
Graphics (Tower): Up to 1x Nvidia Quadro P4000 card
Memory: Up to 64GB DDR4 @ 2,400MHz (four slots)
Storage Types: 3.5” SATA 3 7,200RPM HDD up to 4TB
3.5” SATA 3 7,200RPM Hybrid up to 2TB
2.5” SATA 3 SSD up to 2TB
M.2 PCIe SSD up to 1TB
Storage capacity (Tower): 4x 3.5” HDD or Hybrid (16TB max)
4x 2.5” SSD (8TB max)
2x M.2 PCIe SSD (2TB max)
Storage capacity (SFF): 2x 3.5” HDD or Hybrid (8TB max)
3x 2.5” SSD (6TB max)
2x M.2 PCIe SSD (2TB max)
Power supply: 210 watts (85-percent efficient)
250 watts (85 percent efficient)
400 watts (92 percent efficient)
Connectivity: Wireless AC (Intel 8265)
Bluetooth 4.0
PCI / PCIe Slots: 1x PCI3 x16
1x PCI x4 (x16 mechanical)
2x PCIe x1
Ports (front): 2x USB 3.1 Gen1 (5Gbps)
1x Microphone jack
1x Headphone jack
1x 29-in-1 SD card reader (optional)
1x 9-in-1 SD card reader (optional)
1x eSATA port
1x 1394 IEEE Firewire port
Ports (back): 4x USB 3.1 Gen1 (5Gbps)
2x USB 2.0
1x Serial (optional)
1x VGA
2x DisplayPort
1x Ethernet
1x Audio line-in
1x Audio line-out
1x Microphone line-in
Flex module options (supports up to 4): Thunderbolt 3 Type-C
9.0mm Slim optical drive
SD card reader
1394 IEEE Firewire
eSATA
Tower dimensions: 6.9 x 16.8 x 14.8 inches
Small Form Factor dimensions: 4.0 x 15.5 x 13.3 inches

As with the older ThinkStation P310 models, owners can customize the P320 refresh before making the final purchase. Unfortunately, Lenovo didn’t provide specific seventh-generation Intel Core CPU information at the time of this publication. However, the company did produce a rather lengthy list of preloaded software for Windows 10 and Windows 7, so don’t expect a clean, bloat-free “Signature Edition” install right out of the box.

More: Lenovo’s Yoga 720 packs gaming-grade graphics into a 2-in-1

“Offering Pro VR certification gives those working in industries where the workstation is already recommended a more accessible avenue into VR,” Lenovo said Tuesday. “This certification gives ThinkStation P320 users an opportunity to add virtual reality more easily into their workflow without requiring an initial high-end hardware and software investment.”

Lenovo didn’t provide pricing, but as a point of reference, the ThinkStation P310 tower workstation has a starting price of $719 and is based on the Core i3-6100, i5-6500, and i7-6700 processors. The small form factor version has the same starting price, but offers a much larger processor selection. Expect the same customization capabilities with Lenovo’s new P320 workstation refresh.

Owlet updates its smart baby health monitoring sock so babies can’t kick it off

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Owlet, a Utah-based startup monitoring your babies vitals, has a new and improved smart sock out today and we got a chance to catch up with the founders to talk about what they’ve been up to since appearing on stage at our 2014 CES Hardware Battlefield.

Now version 2 of Owlet’s smart sock makes an even snugglier fit for your little one with a wrap-around design. The company has also updated its sensor placement and improved the firmware and its accompanying smartphone app for fewer false positives.

Owlet’s smart baby sock, which retails for $250, is designed to track a baby’s heart rate and oxygen levels and alert mom or dad if something is wrong via a Bluetooth-connected smartphone app. According to the company, more than 70 families received an alert last year through Owlet’s smart sock, possibly saving their baby’s life.

Now version 2 of Owlet’s smart sock makes with an even snugglier fit for your little one with a wrap-around design. The company has also updated its sensor placement and improved the firmware and its accompanying smartphone app for fewer false positives.

The sock can also now be worn on either foot with an updated soft fabric, allowing parents to alternate and allowing parents to alternate as needed, as well as allow babies to have breathable toes in all sock sizes.

But how goes business? Baby tech is a billion dollar industry and Owlet is on an upward trajectory within it, selling more than 80,000 units last year alone. The company also pulled in $15 million in Series B funding in late 2016, bringing the total amount in the coffers to $25 million.

Check out the video above for the new design and a chat with co-founder Kurt Workman then tell us if you see this as the next billion dollar business.