All posts in “Events”

Watch the Amazon HQ2 video pitches from Detroit, Boston, Pittsburgh, Philly, Las Vegas, Atlanta, and DFW

Cities, regions and states are throwing everything at Amazon in the hopes the giant company will pick them to house its second headquarters. Amazon says 238 cities submitted proposals and many cities included sizzle videos in their pitch.

Here are the videos from Detroit, Boston, Pittsburgh, Philadelphia, Las Vegas, Atlanta, and Dallas and Fort Worth. Each are different. Some show building renders and highlight city infrastructure. Others lean on emotions to help get Amazon’s attention.

In the end these videos will not sway Amazon’s decision. Amazon will pick a second headquarters based on a stringent set of requirements rather than the emotions generated by a couple minute video but these are fun videos nonetheless.

Take a look at Apple’s first ‘Town Square,’ its most beautiful retail store yet

This weekend, Apple took the wraps off of its first “Town Square” retail store in Chicago.

The location marks Apple’s 497th retail store. The new space replaces the company’s flagship North Michigan Ave store which opened in 2003. TechCrunch took a tour with Apple’s senior VP of retail, Angela Ahrendts, and saw the ins and outs of the company’s latest redesigned vision for retail.

The new store is a beautiful one, crafted with massive slabs of glass beneath a roof that seems to float solemnly above. The space meets the Chicago river on one side and a plaza outside the Chicago Tribune offices on the other with a massive amount of underground square footage devoted to showing off Apple’s latest products.

In September, Ahrendts announced a series of moves that are aiming to build a more tight-knit relationship between the company’s retail spaces and the communities they sit inside. The “town squares,” as Ahrendts referred to them, include redesigned Genius Bars, rotating product displays and “boardrooms” built for local businesses to meet and learn more about the company’s services.

Click through to take a look at our tour.

Here’s everything Adobe announced at its MAX conference this week

Adobe is hosting its MAX conference this week in Las Vegas, and even though the company has long moved to a subscription model with regular updates, it still uses the event to launch its most important updates and new products. Here is our rundown of the biggest announcements, which range from new tools for designers, a completely new version of Lightroom and a few crazy experiments.

What’s new in Windows 10 Fall Creators Update

Announced roughly this time last year, Creators Update was Microsoft’s attempt to capture the creative types who have long been considered a core part of the Mac ecosystem’s userbase. The update brought simple 3D content creation tools to Windows 10 and additional gaming functionality, among other things. The new Fall Creators Update, which is set to roll out to all users today, builds on top of many of those advances.

Like its predecessor, the new update brings more 3D content creation and helps ready Windows for Microsoft’s vision of a Mixed Reality future. There are also a number of other additions aimed at patching holes and addressing new input devices like the Surface Pen. Here’s a rundown of some of the biggies.

PartyWith’s new app is part event-finder, part friend-finder

Having just returned from an overseas vacation where I “partied with” a number of locals met spontaneously while out at concerts, bars and other events, I can’t quite wrap my head around the need for a dedicated app for travelers wanting to meet locals to hang out with — doesn’t this just happen naturally? But that, at least in part, is the premise behind today’s official launch of PartyWith, a revamped version of the app previously known as Party with a Local.

Founder Dan Fennessy notes the app has outgrown being only for travelers, but poking around in the app, that seems to still be a top use-case.

To be fair, PartyWith isn’t exactly carving out new territory in online networking — it’s part of a growing trend. (And perhaps I’m just showing my age when expressing a desire to meet people in real life instead of through apps, as is the millennial way.)

After all, a number of social networking companies are today exploring the idea that people are turning to mobile apps to make friends, not just find dates. Tinder attempted to expand beyond dating with Tinder Social, while Bumble launched a friend-finding feature Bumble BFF as well as professional networking option, BumbleBizz. Even Facebook is dabbling with helping strangers connect at events through its “Discover People” feature and other options.

Plus, several startups are attempting mobile friend-making, as well, like Shapr, Patook and HEY! Vina, for example.

PartyWith’s differentiator from these efforts is its focus on events — specifically, nightlife. Even if you aren’t quite sold on its social aspects, it could serve as a way to find out what’s happening in a city you’re visiting.

These events are added by the app’s users, as the startup doesn’t yet have formal relationships with event organizers. However, it has tested working with brands, including Budweiser, TimeOut, and Thrillist, among other alcohol brands, to help bring people to their sponsored events.

When you first launch the app, you’re asked what kind of parties you like (e.g. clubbing, comedy, arcade, cocktails, dive bars, festivals, live music — or you can pick music genres like punk or jazz, etc. — and much more).

You can then fill out your profile further and browse the upcoming events in your current city or elsewhere, post your own event, explore the profiles of other users and chat, or post a “party status.” The latter is basically a shout-out about what you’re up for. The app also offers some suggested statuses, like “Let’s go clubbing,” “Let’s go out as a group,” “What’s good tonight?,” “I need nightlife tips,” etc.

According to Fennessy, an Australian living in Amsterdam and former cartographer for Lonely Planet, the revamped version of PartyWith has made some changes in order to clarify that it’s not a dating app. It removed the gender filters, he noted, because that was encouraging some people to use the app in the wrong way. It’s not for dating or hookups, it’s for making friends.

A participant in Techstars Connection, which had its demo earlier this year, the app has grown to more than 170,000 users, Fennessy claims. It’s most popular in Amsterdam, New York and São Paulo at present, but is accessible worldwide.

Longer-term, the goal is to move PartyWith into other verticals, by connecting people who want to meet up for meals, drinks, playing or watching sports and more, Fennessy says.

A team of five from five continents, PartyWith has $430,000 in funding from Techstars, ZX Ventures, AB InBev, and other angels.

The new version of PartyWith is available as a free download on the App Store.