All posts in “Social”

45 million people send birthday wishes on Facebook each day


Roughly 1 in 30 Facebook users tells someone Happy Birthday each day, showing Facebook’s first major emergent behavior is still going strong. Now Facebook is equipping the 45 million people sending birthday wishes each day with some new features.

Now instead of just posting a soulless “HBD” or “Happy Birthday!” on someone’s wall with no personal message, photo, memory, or anything that makes it feel sincere, you can post one of Facebook’s auto-generated, personalized birthday videos. Similar to the ones it shows on your friendversary with different people, the birthday video will show photos of you and the birthday boy/girl with stylized transitions.

These videos could make it just as easy to send something that shows you and a friend’s unique journey through life together as it does to send a generic string of text. That could make sending birthday wishes feel more authentic and valuable, and less like a boring chore. Facebook launched birthday message recap videos last year to aggregate text wall posts from all your friends into something more visual, but now each friend can send a happy birthday video.

And now when it’s your birthday, you can easily dedicate it to a charity. Two weeks before your birthday, you’ll get a prompt to choose from one of 750,000 eligible non-profits vetted by Facebook. Friends will get a notification about your fundraiser, and be able to donate on your behalf as a birthday gift.

Facebook launched the donate button in 2013, and last year let people easily set up personal fundraisers. Facebook has received some flack for charging a 6.9% + $0.30 fee, but that covers processing, security, fraud, and vetting to ensure people are giving to real charities. Facebook has told me this is not a revenue generator, and in fact its fees are lower than what other donation platforms like GoFundMe charge.

Last year Facebook said 100 million birthday wishes per day total. Birthday fundraisers could let people leverage the social obligation some users feel about sending birthday wishes, and turn that sentiment into actual good. It’s nice to see Facebook realize it’s created the “HBD” behavioral norm that wasn’t necessarily delivering much positive outcome or emotional resonance, and turn it into something more beneficial and nostalgia-inducing.

The most-liked tweet in history says a lot about how the world is doing


The events that unfolded this weekend in Charlottesville, Virginia have sparked reactions from all corners of the internet. But one Twitter user, former President Barack Obama, had a response that resonated with millions.

Last night, this tweet from Obama became the most-liked tweet on the platform ever, with more than 3 million likes at the time of writing.

Sadly, this common-sense tweet stands in direct opposition to a shocking number of people who side with the Alt-Right, including current President Donald Trump.

But what’s more interesting, perhaps, is the lens that Twitter offers us through which to view the world. In 2014, the most retweeted and liked tweets on the platform included Ellen Degeneres’ Oscars selfie.

It was followed by Justin Bieber’s… this:

This year, the second-most liked tweet was Ariana Grande’s reaction to the Manchester bombing:

To be fair, all hope is not lost. The #NuggsForCarter kid still holds the record for most retweets this year, at 3.42 million. But truthfully, that doesn’t offer much solace.

It’s depressing AF that the most-liked tweets of the year, thus far, are in reaction to terrorism and xenophobia, and say something that we should all inherently know: that all people are created equal.

LinkedIn is rolling out video creation on its mobile app

You can start creating videos within your LinkedIn mobile app.
You can start creating videos within your LinkedIn mobile app.

Image: Carl court/Getty Images

LinkedIn wants to let users share as much as possible on the site. So in its latest effort the social media company is rolling out a video creation tool within its mobile app

The feature is only available for frequent contributors at the moment, but will be available to everyone else soon.

“Some stories are better shown than told. Video allows you to evoke emotion, transport viewers, teach something or share some incredible piece of insight when words and images alone aren’t enough,” LinkedIn wrote in the announcement email. “We can’t wait to see how you use this new way to tell your stories on LinkedIn.” 

Start creating videos on LinkedIn.

Start creating videos on LinkedIn.

Image: molly sequin/mashable

For users with access to the feature, you can find a little movie recording icon just to the left of the camera icon that has always been there. Click that, give LinkedIn access to your phone’s microphone, and start recording. When you’re done, just hit “Next” and the video will show up as an attachment in a new post. 

LinkedIn recommends creating videos for work hacks that will increase your productivity, front row seats at a conference, an insider’s perspective on the day’s new, or whatever else you think your professional network might like. 

Before this update, users could attach videos saved in their photo library. But there was no option to create your own video on the spot within the app itself.

So make sure you have the latest version of LinkedIn installed on your smartphone, and start thinking up some clever video ideas to share with your friends and colleagues.

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Obama’s Charlottesville response just became most-liked tweet in history

Legend.
Legend.

Image: Kevork Djansezian/Getty Images

Barack Obama may not be the president anymore but that’s not stopping him from making history.

In the wake of the deadly clash between neo-Nazi hate groups and protesters in Charlottesville, Virginia over the weekend, President Donald Trump’s usually eager Twitter fingers remained inactive for hours  while Obama rose to the challenge of addressing the nation.

Now, just days after the former president responded to the tragic violence with a powerful Nelson Mandela quote, his tweet has become the most-liked in history.

The record-breaking tweet in the series of three includes an image of Obama smiling through a window at four children, accompanied by Mandela’s words, “No one is born hating another person because of the color of his skin or his background or his religion…”

The tweet quickly gained over 2 million likes by Tuesday afternoon, and on Wednesday a spokesperson from Twitter confirmed to Mashable it had become the second most liked tweet of all time.

Then on Tuesday night at approximately 10:07 p.m. ET, Obama’s tweet catapulted to the top of the Twitter totem, setting a new all-time record. The tweet netted an impressive 2,705,809 likes (and rising) at the time of writing. 

The second most-liked tweet now belongs to Ariana Grande, whose 2017 emotional message to fans after the deadly Manchester bombing attack at her concert received 2,703,448 likes. And of course, the third most-liked tweet in history goes to Ellen DeGeneres’ beloved Oscars selfie from 2014, with 2,418,912 likes.

But while Obama’s tweet may be the most liked, a Twitter spokesperson confirmed Tuesday it’s only the fifth most retweeted tweet ever —trailing behind Ariana Grande, Louis Tomlinson, Ellen DeGeneres, and of course, the infamous plea for Wendy’s chicken nuggets.

Still … not too shabby, right? What do you think, Trump?

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Instagram is updating its comments with conversation threads

Instagram comments just got a major upgrade.
Instagram comments just got a major upgrade.

Image: lili sams/mashable

Today, Instagram announced a major upgrade to its comments section that will let people thread different conversations under a single post.

The feature was first reported as a test on Android apps earlier this summer, but now, the company is adding threaded comments to everyone’s accounts on both Android and iOS.

When users hit “reply” on a comment after today’s update, the comment will appear in a nested thread. Before the update, all replies lived in one column, making it difficult to have multiple conversations on the same post.

Instagram comment threads took a note from Facebook.

Instagram comment threads took a note from Facebook.

Image: instagram

You’ll notice that when you reply to a comment now, it will be slightly indented to the right of the original comment. This should make is way easier to reply to different people on a single post without muddling the entire comment section.

The update essentially makes Instagram posts similar to the threaded comments already seen on Facebook. Chatting back and forth on a post should become just as easy on Instagram as it already is on Facebook.

The threaded comments come with Instagram version 24 and above, so make sure you’re running the most updated version of the app. Instagram says the updates will be available globally in the coming weeks, so keep your eyes open if you don’t have it yet. And get ready for Instagram conversations to start being a lot easier to follow.

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