The first thing to understand about media-sharing app Rapchat is that co-founder Seth Miller is not a rapper and his other co-founder, Pat Gibson, is. Together they created Rapchat, a service for making and sharing raps, and the conjunction of rapper and nerd seems to be really taking off.
Since we last looked at the app in 2016 (you can see Tito’s review below), a lot has changed. The team has raised $1.6 million in funding from investors out of Oakland and the Midwest. Their app, which is sort of a musical.ly for rap, is a top 50 music app on iOS and Android and hit 100 million listens since launch. In short, their little social network/sharing platform is a “millionaire in the making, boss of [its] team, bringin home the bacon.”
The pair’s rap bona fides are genuine. Gibson has opened or performed with Big Sean, Wiz Khalifa and Machine Gun Kelly, and he’s sold beats to MTV. “My music has garnered over 20M+ plays across YouTube, SoundCloud and more,” he wrote me, boasting in the semi-churlish manner of a rapper with a “beef.” Miller, on the other hand, likes to freestyle.
“I grew up loving to freestyle with friends at OU and I noticed lots of other millennials did this too (even if most suck lol) … at any party at 3am – there would always be a group of people in the corner freestyling,” he said. “At the same time Snapchat was blowing up on campus and just thought you should be able to do the same exact thing for rap.”
Gibson, on the other hand, saw it as a serious tool to help him with his music.
“I spent a lot of time, energy and resources making music,” he said. “I was producing the beats, writing the songs, recording/mixing the vocals, mastering the project, then distributing & promoting the music all by myself. With Rapchat, there’s a library of 1,000+ beats from top producers, an instant recording studio in your pocket, and the network to distribute your music worldwide and be discovered…. all from a free app. Rapchat is disrupting the creation, collaboration, distribution, & discovery of music via mobile.”
“We have a much bigger but also more active community than any other music creation app,” said Miller.
While it’s clear the world needs another sharing platform like it needs a hole in the head, thanks to a rabid fan base and a great idea, the team has ensured that Rapchat is not, as they say, wicka-wicka-whack. That, in the end, is all that matters.
GoPro is willing to take that old digital camera stuffed in your junk drawer even if it’s not a GoPro. Through a program called Trade-Up, the camera company will discount the GoPro H6 Black $50 and Fusion $100 when buyers trade in any digital camera. The company tried this last year for 60 days, but as of right now, GoPro is saying this offer does not expire.
This offer works with any digital camera including old GoPros. It clearly addresses something we noticed years ago — there’s often little reason to buy a new GoPro because their past products were so good.
GoPro tried this in 2017 for 60 days and says 12,000 customers took advantage of the program.
The service is reminiscent of what wireless carries do to encourage smartphone owners to buy new phones. It’s a clever solution though other options could net more money. Users could sell their camera on ebay or use other trade-in programs. Best Buy lets buyers trade in old cameras, too, and currently gives $60 for a GoPro Hero3+ Black and $55 for a HD Hero 960.
GoPro is in a tough position and this is clearly a plan to spur sales. The company’s stock is trading around an all-time low after a brief upswing following a report that Chinese electronic maker Xiaomi was considering buying the company. The company also recently started licensing its camera technology and trimmed its product line while introducing a new, $200 camera.
My friend Rick is a voiceover artist and works in Ohio – right along the flight path for jets taking off and landing at the Columbus airport. As a result, he said, he had to record late at night when the airport closed, a limitation that he found exasperating.
Enter StudioBricks, a cool startup from Barcelona. Founded by Guillermo Jungbauer, the small company makes and sells soundproof studios that click together like LEGO. The company started in 2008 and created a USA subsidy in 2014.
StudioBricks aren’t cheap. Rick paid $9,940 for his including almost $2,000 shipping. However, he said, it’s been a life-saver.
“The Studiobricks sound isolation booths are designed to be incredibly fast and easy to install without compromising the booths excellent sound isolating properties,” said Jungbauer. “This is achieved thanks to its modular panels which are built of high performance sound isolating materials and can simply be slotted together.”
The company sold 1,053 cabins in 207 and they’re on track to keep growing.
“About ten years ago I created the first booth as rehearsal space out of his own need as saxophonist,” said Jungbauer. “I developed the first bricks with acoustic engineers already having in mind the market possibilities.”
The system includes a ventilation system, a heavy, sound-proof door, and solid, sound-proofed wall panels. Rick, in his long build post, found it easy build and quite effective at keeping the plane noise at bay.
“From the beginning on Studiobricks aims to be eco-friendly. We are in a continuous process of improvement and have a strong commitment with the environment,” said Jungbauer. “That means that both, on an organisational level and product level we are improving continuously our processes and product considering the best options regarding the environment. For example years ago we changed our lacquer to a water based one. Our plant is the first and right now only in Spain using a biomass based central heating boiler.”
It’s cool to see a small European company selling a niche product gain such success. Because the company solves a notoriously difficult and wildly frustrating problem they are getting all the organic traction they need to keep going. Given the rise of corporate podcasting and other recording needs, a system like StudioBricks makes perfect sense. Considering it can be put together by two people in a few hours it is almost like the Ikea of vocal studios – compact, easy to build, and incredibly useful.
And now Rick doesn’t have to worry about the Delta flight from JFK intruding on his audio book reading session. Ganar-ganar, as they say in Barcelona.