Report: Apple placating China with ad policies affecting Chinese-language media
Apple may be censoring ads in China at the behest of local government officials. It’s seen as an attempt to curry favor with the regime, and, by extension, grow its foothold in the exceedingly profitable region.
The post Report: Apple placating China with ad policies affecting Chinese-language media appeared first on Digital Trends. …
Apple may be pressuring retailers not to place ads in targeted publications at the behest of Chinese officials.
When it comes to appeasing the local governments of profitable markets, Apple exercises a strong editorial arm. Thatâs according to The Australian, which reports that the Cupertino, California-based company has deliberately interfered with the Chinese-language print ad campaigns of carriers in Australia in order to curry favor with Chinese officials.
The Vision China Times, a Chinese print newspaper, was informed in August 2016 that Apple didnât want its products to feature in any of the publicationâs carrier ad placements. But a few short weeks later, ads featuring the iPhone appeared in other publications seen as âBeijing-alignedâ or â[Peopleâs Republic of China] government-influencedâ Australian-Chinese media.
More: WeChatâs censorship system extends beyond Chinaâs borders, finds new study
Maree Ma, the paperâs general manager, told The Australian that the last time an iPhone ad appeared in the paper was in October 2015, for the iPhone 6s. âSince then, when [Australian carrier] Telstra runs their iPhone ads, they do not place any with our paper. There was a campaign last year in 2016 we missed out on.â Ma believes The Vision China Times has been effectively âblacklistedâ by Apple âfor political reasons as they are trying to protect their business in China.â
The Epoch Times, another local media property, has been similarly targeted. Carrier advertising in newer issues of the magazine donât feature Apple products, and in October 2015, the publication failed to secure a cross-promotional deal for the iPhone 6s on Telstra.
âWe have never had issues with Telstra, but at the last minute they had to pull out,â a spokesperson for the Epoch Times said. âThen we asked why. (Our advertising agent) said itâs actually from Apple.â
More: Report: Facebook planning censorship tool that could pave the way for China entry
John Fitzgerald, a Swinburne University professor specializing in the study of Chinese soft power, told Apple Insider that the heavy-handed policy could be an attempt by the Chinese government to exercise media controls outside its borders. âI would not be surprised if advertisers doing business in China were considering where their products appeared, considering Beijingâs strict media controls,â the professor told Apple Insider.
It wouldnât be the first time the government has applied pressure on advertisers to cut business ties with publications seen as critical of the regime. In 2014, a Honk Kong newspaper claimed that two London-based banks stopped advertising as a result of government interference.
And it wouldnât be the first time Apple has bent its policies at the behest of Chinese officials. In December, Apple pulled The New York Times app from the regionâs iOS App Store â allegedly for violating local regulations. Conspicuously, the decision followed the Timesâ series on âhidden perks and subsidiesâ provided by the Chinese government to local producers.
More: Is Facebook willing to trade censorship for access to China?
Apple seems eager to do whatever it takes to gain a foothold in the veritable gold mine of the Chinese market. Last financial quarter, China generated $16.23 billion in revenue for the company and is posed to overtake the revenue generated by Europe.