All posts in “apple store”

Apple Store app for iOS gets voice search

Apple is making a huge change to the way you search for products in its online store.

The Cupertino, Calif.-based company just released an update to its Apple Store app on iOS that adds voice search. Now, you only need to tap the microphone icon in the search bar and say the keywords out loud to search the entire store for the product you’re looking for.

The new voice search feature appears in the latest app update (version 5.1), and brings over the redesigned search bar that first appeared in the  App Store and iTunes Store. Following the redesign, trending topics will now appear with a ‘Try Searching’ heading. 

More importantly, with voice search you can now ask for things naturally without having to type them in. For instance, you can ask for the nearest Apple Store or a USB-C to micro SD card dongle. The app will return results for either query.

When I asked for cases that work with my device, it populated several iPhone X cases on its own. The smarter search can also locate a store and search previous orders.

The new search field in the Apple Store app includes trending topics and voice searching.

The new search field in the Apple Store app includes trending topics and voice searching.

Image: Screenshot by jake krol/mashable

For those of you who use Apple’s iPhone Upgrade Program, you can also quickly get information about your account, like when an upgrade will be available. This is crucial for anyone who closely follows the latest iPhone releases.

The redesigned bottom navigation bar.

The redesigned bottom navigation bar.

Image: screenshot by jake krol/mashable

Along with enhanced search, there’s also a slight design tweak. The bottom bar has a simpler design language that looks very sleek.

Beyond all of these subtle changes, the Apple Store app is essentially the same. Hopefully, Apple will realize the usefulness of this voice search and bring it to the App Store and iTunes. For now, this is a pretty sweet consolation.

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Apple and Android are destroying the Swiss Watch industry


In Q4 2017 – essentially during the last holiday season – market research firm Canalys found that more people bought Apple watches than Swiss watches. Two million more, to be exact. Brian Heater has more data but this news is quite problematic for the folks eating Coquilles St-Jacques on the slopes of the Jura mountains.

The numbers are estimates based on market data but they still point to a trend. In Q1 2016 Apple shipped 1.5 million watches to Switzerland’s 5.9 million. The intervening quarters were about the same until the launch of the Apple Watch 3 in September 2017, just in time for holiday shopping. The boost of a new phone and a new watch at the same time meant a perfect storm for upgraders, driving the total number of Apple Watches sold past the Swiss watch sales numbers.


This switch does not mean Apple will maintain that lead – they have one product while Switzerland has thousands – but comparing a single company’s output to an entire industry’s in this case is telling.

Wearing watches is, as we all remind each other, is passé.

“I check the time on my phone,” we said for almost a decade as phones became more ubiquitous. Meanwhile watch manufacturers abandoned the low end and began selling to the high end consumer, the connoisseur.

Take a look at this chart:

Sales of low- to mid-tier watches – and a mid-tier watch can range in price between $500 and $3,000 (and I would even lump many $10,000 watches in the mid-tier category) – were stagnant while the true cash cows, the expensive watches for the ultra-rich, fell slowly from a high in 2014. This coincides with falling purchases in China as what amounted to sumptuary laws reduced the number of expensive gifts given to corrupt officials. Sales are up as December 2017 but don’t expect much of a bump past the current slide.

As a lover of all things mechanical – I did ruin a few years of my life writing a book about a watch – I look at these trends with dismay and a bit of Schadenfreude. As I’ve said again and again the Swiss Watch industry brought this on itself. While they claim great numbers and great success year after year the small manufacturers are eating each other up while nearly every major watch brand is snooping around for outside buyers. There is no money in churning out mechanical timepieces to an increasingly disinterested public.

As time ticks ever forward things will change. The once mighty Swiss houses will sink under the weight of their accreted laurel-resting and Apple will move on to embedded brain implants and leave watches behind. The result, after a battle that raged for more than four decades, will be a dead Swiss industry catering to a world that has moved on.

How the Apple Store in Chicago became a dangerous place this winter

Ominous, high-hanging icicles have turned Apple’s sleek, MacBook-inspired waterfront store in Chicago into a potentially perilous environment. 

Apple has cordoned off, with caution tape and signage, vulnerable areas where the sharp ice could fall. Chicago blogger Matt Maldre first spotted the architectural mishap, brought on by this winter’s severe Arctic blast.

The architectural company Foster + Partners designed the carbon fiber roof to mimic a flat MacBook Pro laptop. They even emblazoned an Apple logo atop the roof — just like on the actual devices. 

The building might be a design marvel — with pure glass walls and svelte steel columns — but it apparently lacks much winter utility, notably for a place specifically designed for public gathering, conducive to a social, urbanite atmosphere.

At the Apple event in September, Apple’s senior vice president of retail, Angela Ahrendts, said forthcoming Apple Stores would be “town square” spaces.

But perhaps not in winter. There are no gutters to catch falling snow or ice. Nor is the roof sloping, so icicles that do form aren’t dangling from 20 some feet overhead.

Indeed, it’s common for icicles to form on buildings in Chicago, especially during these freeze events; so the Apple store isn’t uniquely forming sharp icicles. But come winter, this particular “town square” can become a precarious place. 

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Apple’s iMac Pro is a love letter to developers

T

he iMac Pro exists because it turns out that there is a lot of air underneath the aging Mac Pro and above the incredibly popular MacBook Pro. A single-digit percentage of Mac customers buy the Mac Pro and, in recent years, Apple had been seeing a major rise in “pro” customers of all shades purchasing iMacs because of their incredible screens, all-in-one form factor and overall ease of deployment.

Given that there was such an appetite for a beefier computer in this pocket of hardware, and given that it was already in motion to re-think the Mac Pro entirely, Apple decided to see exactly how ridiculous it could get with iMac performance inside what is essentially the exact same shell as the current machines — with a nice coat of color treatment and a few additional cosmetic differences.

Mac Pro Reset

You may recall that back in April of this year, Apple was abnormally candid about its failures with the Mac Pro. It had painted itself into a corner with that design, and needed to go back to one to re-think its approach. During that session, Apple executives told a roundtable that they were also rethinking what it meant to be a professional customer of Macs.

“First of all, when we talk about pro customers, it’s important to be clear that there isn’t one prototypical pro customer. Pro is such a broad term, and it covers many many categories of customers. And we care about all of these categories, and there’s a variety of different products those customers want,” says Schiller. 

Apple iMac Pro

Apple iMac Pro

“There’s music creators, there’s video editors, there’s graphic designers — a really great segment with the Mac. There’s scientists, engineers, architects, software programmers — increasingly growing, particularly our App development in the app store. So there are many many things and people called pros, Pro workflows, so we should be careful not to over simplify and say ‘Pros want this’ or ‘don’t want that’ — it’s much more complex than that.“

Schiller said that 15% of Mac customers use professional apps multiple times a week and 30% use them in some manner. And the large majority of those pros use MacBooks. However, the iMac was beginning to be disproportionately used by pros who either found the screens or form factor compelling or found the pace of updates of the Mac Pro stagnant.

“So many of our customers were moving to iMac that we saw a path to address many, many more of those that were finding themselves limited by Mac Pro through a next generation iMac,” said Apple’s Craig Federighi, “And [we] really put a lot of our energy behind that. [But,] while that [upgraded iMac] system is going to be fantastic for a huge number of customers — we want to do more.”

That more will be the upcoming Mac Pro. But the now is the iMac Pro — a machine that will hold an allure for pros looking for a beefy piece of hardware that can handle demanding tasks from rendering to medical imaging to VR — but that also holds some clues for the future of all of Apple’s Macs.

iMac Pro

I was able to see the iMac Pro and its new space grey accessories in New York yesterday, along with a series of demos from pros that Apple seeded with the machines for a few days to allow them to get a feel for what kinds of gains they would see from it.

The machine itself is physical a near match for the current iMac, aside from the dark grey finish.

The rear ports are definitely different, of course. You have 4 Thunderbolt 3 ports, which run on two separate controllers, 2 ports each. So you should get blazing speeds on those whether they’re used for e-GPUs or storage or displays. There are 4 USB 3.0 A ports and SD slot and, for the first time ever, a 10 Gigabit ethernet port right on the back.

The 5k display is the same as the one that ships with current iMacs. You can order 1, 2 and 4 Terabyte SSD options with the new machine for storage.

Another change is the fact that you can now remove the stand from the iMac entirely and VESA mount it. Previously, you had to either use an after-market solution to mount an iMac or order it specially from the factory with the stand deleted, allowing for mounting.

Apple iMac Pro back

Apple iMac Pro back

 

Configurations

Not every configuration of the iMac Pro will be available to order today online and in stores next week. You’ll be able to get the 8 and 10-core Intel Xeon W versions of the machine with any other memory, graphics or storage options you like, but the 14 and 18-core editions are just orderable now for delivery in January. Those new core configurations are previously unannounced options. Each has 1MB of L2 and 1.365MB of L3 cache.

To be clear: you can order any options the iMac offers today, except for the two higher-core processors. This, it turns out, is not that big of a limitation as the 10-core should really be the sweet spot anyway. The 10-core model offers the highest turbo speeds at 4.5GHz for single threaded performance and supports hyper threading, allowing 20 threads at a time to operate on tasks. This is enough to enable real-time playback on an 8k Red Weapon footage file in ProRes 4×4, for instance – or a 140 track Logic file.

The higher-core options are really best suited for applications that take full advantage of so many lower frequency cores. Machine learning or AI applications that use the multiple CPU cores to schedule jobs for the GPUs, for instance, or rendering pipelines for external GPUs now supported by iMac.

Apple iMac Pro camera

Apple iMac Pro camera

If you’re not sure what to order, go 10-core. You’ll be able to jack the memory up to 128GB (non upgradeable by users, but upgradeable at a service center or store) and get the beefier Vega 64 graphics cards offered to end up with an incredibly impressive machine.

The Vega 56 and 64 options are absolutely the most powerful graphics cards that have ever been included in a Mac and I was able to see demanding VR applications, rendering tasks and real-time manipulation of 3D and video that would be completely impossible on any other iMac hardware — and would chug on the relatively beefy PC I use for VR currently.

These new processors support AVX-512 instructions as well, which will give developer users of multi-core iMac Pros a nice “free” performance bump if they’re using Apple libraries (or manually calling the instructions themselves).

The most interesting piece of hardware from an overall perspective, however, isn’t the more exotic graphics or processor options, but a system controller chip called the T2.

T2 and security

The T2 is an iteration of the T1 chips that are in current MacBooks, but it brings more functions of the machine into the fold. It controls the ISP that runs the 1080p camera, the audio controller including the 4 microphones and the louder speakers, the SSD controller and, importantly, the Secure Enclave that’s included in the iMac Pro.

The SE handles real-time automatic encryption for the SSD. This means hardware-based encryption with zero hit on the CPU, something that was always a compromise of FileVault. If your SSD is separated from the SE it cannot be read. If you want an additional layer of protection, you can also still use FileVault to inject your user key into the mix, preventing target disk access.

The T2 also validates the entire boot process (an option that can be disabled) from start to finish, preventing injection attacks at a physical access level.

The T2’s additional layers of security are absolutely coming to the rest of the Mac line. That’s a personal prediction, btw, Apple wouldn’t say. But duh. It struck me, though, that this beefier security which has built-in protections against sophisticated attackers, would be very popular in government or research applications. If I’m a buyer with security heightened needs, issa bulk buy, imo.

Which brings us to the real question.

Who is the customer?

The demos that Apple had lined up tell the tale of who they’re pitching this machine to. Four different VR applications, several render-heavy workflows that were upgraded from minutes or hours of waiting to real-time on the iMac Pr and a session with a bunch of simultaneous multi-device simulators running on top of browser tests running in emulators of Windows and OS X machines all while compiling Linux from source – and nary a fan was heard spinning up.

Survios showed off Electronauts, its music creation/rhythm game hybrid on a Vive, which added support via steam earlier this year. Using a full-fledged VR application from one of the best developers in the field on a Mac was a treat. I’ve run VR systems on my iMac and it has never been a pleasant experience. Sitting at my desk now I have an entire PC tower just to the right of my legs almost solely to support the multiple headsets I run. It will be great to be able to move back to a single machine for gaming and VR for me. But, more importantly, the iMac Pro is now suddenly a viable option for VR developers.

This becomes important in mixed-pipeline environments, pointed out Oluwaseyi Sosanya of 3D design tool Gravity Sketch. Because they’re super focused on supporting the automotive industry, they’re used to designers having to leave the Mac to jump to their modeling tools and then back to the Mac where they love to design. The iMac Pro plugs that gap and makes it easier for designers to adopt digital modeling tools that would normally have relied on a PC workflow being inserted into the process.

Some folks from Cinema 4D were on hand to talk about stacking external GPUs onto the Thunderbolt arrays, ramping up and down on the complexity of a scene, enabling them to work in real rendered viewports which took only a few seconds to get a usable frame and a few minutes to display at production quality — something that would normally require shipping off to a render farm and waiting.

Real-time or near-real-time rendering of architectural scenes, medical imaging and digital compositing also showed off the machine’s power.

OsiriX MD

The messaging was interesting to me. It was absolutely, clearly, a love letter to developers. Most of the Mac and iOS developers I know use iMacs or MacBook Pro machines – especially given the limited nature of the Mac Pro as it exists now. And given that Apple says the Mac Pro will focus on ‘modularity’, I think that the iMac Pro is going to be one of the most powerful integrated machines of its generation.

There’s nothing here that recommends waiting for a software developer. I really believe that the Mac Pro will fall much more on the industrialized spectrum than in previous generations. The pricing is comparable to build-your-own options, and you don’t get Apple’s all-in-one system tricks like the T2. And while the price tag is nothing to joke about — $4,999 to start — it’s a drop in the bucket for the medical and professional industries. A $700 seat of OsiriX and an iMac Pro to stack slices of a CAT scan into a real-time 3D model of a vascular system in distress is nothing to a surgeon looking for more precision.

And, of course, Apple’s own data supports that there was a chunk of open air underneath the Mac Pro, even at its newest.

All of the benchmarks and, hopefully, real-world stress tests, will follow to tell us exactly how well the iMac Pro pays off on its promises, but so far it’s looking like Apple has a powerful new machine to plug its leaky pro hole.

At the UK launch of the iPhone 8, there were more Apple staff than customers

There was the usual clapping, the long-awaited opening of the doors, and weary customers slowly trickling in to get their hands on the latest Apple handset. 

But somehow, the atmosphere was subdued, the excitement muffled, the queue underwhelming. 

Mashable was outside the Apple flagship store on Regent Street, London, and could count fewer than 30 people queuing before the store opened Friday for the launch of the iPhone 8 and 8 Plus. 

People queue outside the Apple Store on Regent Street, London.

People queue outside the Apple Store on Regent Street, London.

Image: PA Images via Getty Images

Just seven people stood at the front of the queue, while 20 others were lining up round the corner. All around, flocks of photographers, reporters, PR people, security staff, and Apple people. 

Apple employees clap as customers arrive at Apple Regent Street for the launch of the iPhone 8.

Apple employees clap as customers arrive at Apple Regent Street for the launch of the iPhone 8.

Image: Getty Images

Once inside, the ratio of customers to photographers/employees was massively in favour of the latter. In the previous years, hundreds of people would huddle outside the store with a new Apple release. 

Salam Bin Mohammed, 24, from Stratford, was the lucky first in the queue. He purchased a gold iPhone 8 Plus and a space grey iPhone 8 Plus.

Salam Bin Mohammed, 24, poses with his new iPhone 8s outside Apple Regent Street.

Salam Bin Mohammed, 24, poses with his new iPhone 8s outside Apple Regent Street.

Image: Getty Images

“It’s a good phone, the camera quality is nice and the wireless charging is the next level thing in this,” Bin Mohammed, who’d been queueing since 10 p.m. yesterday, said. 

“I was excited about no more using the plugs but the pretty disappointing thing is the iPhone jack.”

The somewhat disappointing reception for the iPhone 8 is attributed to two main factors. First, many of the phones’ features — updated speakers, camera, design — look incremental for people who already have the iPhone 7. 

The real upgrade is the extra-solid, more durable glass back, which allows for wireless charging as Bin Mohammed mentioned. But the curves and styling are pretty much identical. 

Secondly, and most importantly, people are understandably more excited about the potentially groundbreaking though pricey iPhone X, which will be released at $999 in November. 

The crowds were bigger at the Apple Store in Singapore, according to Mashable reporters there. Sydney, however, faced a similar situation as London. 

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