All posts in “apple store”

Get up to $200 in Apple Store gift cards with purchase of iPad, MacBook, and more

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission.
Get a free Apple Store gift card for Cyber Week.
Get a free Apple Store gift card for Cyber Week.

Image: pexels

As we reported earlier this week, Apple is running a special four-day sale for Black Friday and Cyber Monday. The tech giant is offering free gift cards to the Apple Store when you buy select Apple products, such as iPhone, Apple Watch, iPad, MacBook, Beats headphones, and more.

If you’re looking for a great gift for the holiday season, now is your chance to get something extra from Apple. It’s rare that Apple has any discounts or promotions, so this is a good time to take advantage of the holiday spirit. 

SEE ALSO: Best pre-Cyber Monday deals on Bose headphones, Instant Pot, Echo Plus

You can buy an iPhone as a gift and keep the gift card for yourself, or buy an iPad for yourself and gift the Apple Store gift card. If you’re really feeling generous, you can gift both the Apple product and the Apple Store gift card to your friends and family.

This shopping event runs through Nov. 26, so you have until Cyber Monday to take advantage of this great deal.

Here are the ways you can get a free gift card from Apple:

Get a $50 Apple Store gift card when you buy SIM-free iPhones

Get an Apple Store gift card up to $100 with iPad purchase

Get a $200 Apple Store gift card with Mac purchase

Get a $50 Apple Store gift card with Apple Watch Series 3 purchase

Get a $50 Apple Store gift card with smart home purchase

Get a $50 Apple Store gift card with Beats by Dre purchase

How the Apple Watch changed the world

In 2015 Switzerland was fucked. This blunt belief, grunted out by Apple’s Jony Ive and repeated by the media as a death knell for the watch industry, seemed to define a sad truth: that the Swiss watch was dead and Apple pulled the trigger.

Now, three years and four Apple Watches later, was Ive right? Did Apple change the world? And, most importantly, did Switzerland survive?

As you might have noticed the Swiss watch industry is still standing. The major Swiss houses – LVMH, Richemont, and Swatch Group – are seeing a major uptick in sales, especially in the US. According to the Federation of the Swiss Watch Industry, sales are up 5.5% year-over-year, a bit of news that was, amusingly, almost buried by the onslaught of Apple Watch Series 4 reviews.

This increase of US sales bucked a major trend this year and one market insider, who preferred to remained anonymous, noted that all of his sales contacts are seeing increased sales in the $3,000 and above watch category. While the low-cost fashion watches were, as he said, “decimated,” the luxury market is growing. But why?

According to Swatch Group, Swiss watch exports rose 4.8 percent compared with last year and, according to a Reuters report, “first-quarter watch exports rose 10.1 percent, the highest quarterly growth rate since mid-2012, according to figures from the Federation of the Swiss Watch Industry.”

“You know we saw an end of the year that was very strong – double-digit growth – and now it continues, so every month is a record month for us,” Swatch Group CEO Nick Hayek told CNBC. In short, the industry is back from an all-time low after the recession.

Watch analysts believe that Apple created a halo effect. Of the millions of people who bought and wore an Apple Watch, a majority had never worn or thought about wearing a watch. Once they tried the Apple Watch, however, and outfitted it with leather bands, fancy Milanese loops, and outfit-matching colors the attitude changed. If wearing watches is so fun and expressive, why not try other, more storied pieces? The numbers are hard to find (watchmakers are notoriously secretive) but I’ve found that my own watch obsessives site, WristWatchReview, saw a solid uptick in traffic in 2015, one that continued, for the most part, into 2018. One year, 2017, was considerably lower because my server was failing almost constantly.

What does this mean for the watch? First, it means that, like vinyl, a new group of obsessives are taking up the collector’s mantle after discovering the implicit value of more modern forms of the same thing. An Apple Watch is a gateway drug to a Tissot which is a gateway drug to a classic tropical Rolex Submariner on a signed band just as your first Radiohead MP3 leads to buying a turntable, an amp, a Grado cartridge, and a pressing of Moon Shaped Pool.

“In high school I wore a pebble for a while,” said Brady, a 20-year-old college sophomore I spoke to. “As an easily-distracted high school student, even though this wearable was very primitive tech, it consumed a lot of my attention when it wasn’t appropriate to be on my phone – which meant also not appropriate to be on my watch. I then shifted to Nixon quartz ‘fashion watches ‘and i was happy knowing they kept good reliable time. Then I got a Seiko SNK805 automatic. I don’t have a single non-mechanical watch due to my respect for the craftsmanship!”

Wearables are changing, as well, pushing regular watches back into the spotlight. As Jon Speer, VP at Greenlight.Guru, most wearables won’t look like watches in the next few years.

“I predict the next generation of wearables to blur the lines between tech accessory and medical device. These ‘devices’ will include capabilities such as measuring blood pressure, blood sugar, body temperature and more,” he said. “The FDA is working closely with industry partners to identify common roadblocks to innovation. The De Novo Program, the classification Apple pursued for the Apple Watch, is the category for medical devices that don’t fall within an existing classification. As we blend medical technology with consumer technology, I foresee the De Novo program being utilized by companies such as Fitbit and Garmin. As a consumer, I’m very excited for the potential and advancements.”

Thus the habit of wearing watch might stick even as the originators of that habit – a little square of steel and glass strapped to your wrist – disappears.

The new Apple Watch is very positively reviewed and Android Wear – as evidenced by companies like Montblanc selling very capable and fashion-forward smartwatches – is still a force to be reckoned with. Further, not everyone falls back into watch wearing after trying out the thing Jony Ive said would fuck Switzerland.

Watches are an acquired taste like craft beers, artisanal teas, and other Pinterest -ready pursuits. Sometimes simply strapping one to your wrist isn’t enough.

“I got the first gen Apple Watch,” said entrepreneur David Berkowitz. “I loved it, and then I stopped wearing it a bit. As I did, I lost the charger and never bothered replacing it. I haven’t worn it since and haven’t seriously considered getting a new one.”

“I’m just not that customer,” he said.

Can Apple finish 2018 on a high note? We’ll find out Thursday

Apple (NASDAQ: APPL) has had a great 2018.

Even as the other FAANG stocks slumped, the trillion-dollar electronics company has continually satisfied Wall Street with quarter-over-quarter revenue growth. But will Apple’s momentum continue after it reports its fourth-quarter earnings on Thursday?

The consensus, so far, is yes. Apple is expected to post revenue of $61.43 billion (earnings per share of $2.78), an increase of 17 percent year-over-year and GAAP EPS of $2.78, according to analysts polled by FactSet. Investors will be paying close attention to iPhone unit sales, which account for the majority of Apple’s revenue, as well as Mac sales, which accounted for roughly 10 percent of the company’s revenue in Q3.

The company reported its Q3 earnings on July 31, posting $53.3 billion in revenue, its best June quarter ever and fourth consecutive quarter of double-digit revenue growth, the company said.

At today’s hardware event in Brooklyn, Apple’s chief executive officer Tim Cook shared that the company’s Mac business had grown to 100 million monthly active users — a big accomplishment for the nearly 10-year-old product. Cook also showcased the new MacBook Air and introduced the new iPad Pro and Mac Mini.

Not even Lana Del Rey’s surprise performance at the event was enough to rile up Wall Street. Apple’s stock was unreactive today, as is typically the case with hardware spectacles like these. Apple ultimately closed up about .5 percent. That’s a better outcome than its last hardware event in September, which despite the highly-anticipated announcements of the iPhone XS and Apple Watch Series 4, forced the company’s stock down about 1.2 percent on the news.

Apple’s stock performance year to date.

Year to date, Apple’s stock has risen more than 30 percent from a February low of $155 per share to an October high of $229.

If it fails to meet analyst expectations on Thursday, it’s bad news for the stock market: “Apple is the last domino standing,” Market Watch wrote earlier today. “Its FAANG brethren have all crashed, even the mighty Amazon, which has slumped about 25% from all-time highs.”

If you missed today’s event, we live-blogged the whole thing here and detailed all the new hardware here.

Apple Fall Event 2018

Apple Store is down, and you know what that means

If you’ve been following Apple news lately, you know that today, Oct 30, is the day when Apple is set to reveal (likely) new iPads, (probably) new MacBooks and (possibly) new iMacs and Mac mini.  

And, as it typically does, the Apple Store has gone down ahead of the event. Prepare your wallets, Apple fans.  

The event, held (surprisingly) at the Brooklyn Academy of Music in New York City at 10 a.m. ET, is likely to have an education theme. And Apple sort of owes us AirPower, which we haven’t heard much about since its unveiling in Sept. 2017, as well as a new version of AirPods, with a wireless charging case that plays nice with AirPower. 

For a full list of things we expect to see from Apple on Oct 30, go here. And once Apple Store goes back online — likely immediately following the event — we’ll take good long look for any unannounced surprises. 

You can follow our live coverage of the event here

Https%3a%2f%2fblueprint api production.s3.amazonaws.com%2fuploads%2fvideo uploaders%2fdistribution thumb%2fimage%2f86862%2f202d1064 84e8 465a 9bab ce6857230e83

Spire Health Tags are now on Apple’s shelves

Spire’s Health Tags, the dark and tiny devices you stick on your clothes to gather all sorts of health data from your steps, heartbeat and stress levels is now available at your local Apple Store.

The company started out with a breath tracking device to detect when you are feeling tense and help calm you down. But four years in and its now all about the wearable “tags” you stick on items of clothing like your pants or sports bra.

Yes, yes, there are lots of gadgets out there to gather similar information — the Apple Watch will now even detect if you have a fall or something is wrong with your heart — but the Spire health tag is nothing like a Fitbit or Apple Watch, according to the company. For one, there’s zero need to charge the device. One tag’s battery will last a year and a half before dying out. They’re also machine washable. You just pick a few outfits and stick a tag on each of them.

Of course a few other startups out there are working on making smart, washable, data-gathering clothes. Enflux makes the clothing and then sews in the motion sensor to tell you if you are lifting correctly. Vitali is a “smart” bra with a built-in sensor to detect stress. Then there’s OmSignal, which makes body-hugging workout clothes that gather “medical-grade biometric data to achieve optimal health.” But these tiny health tags are different in that they allow you to choose the clothes you want to adhere the monitor to.

Like Spire’s first product, the Stone, which earned more than $8 million in sales, according to the company, the tags will also pick up on times of stress and help calm you down through a series of breaths and focus on the app.

“Continuous health data will revolutionize health and wellness globally, but early incarnations have been hampered by poor user experiences and a focus on the hardware over the outcomes that the hardware can create,” Spire’s founder Jonathan Palley said. “By making the device ‘disappear’, we believe Health Tag is the first product to unlock the potential.”

Spire’s Health Tags will be sold in Apple Stores as a three-pack for $130, six-pack for $230 and an eight-pack for $300, with additional pack sizes available on the company’s website.