Why should Black Friday be limited to just one day? In 2018, Apple is holding a four-day shopping event from Nov. 23 to Nov. 26.
It’s a change of pace for Apple. Typically, it holds a one-day sale at retail locations, online, and through the Apple Store App, and the discounts aren’t that generous.
In the past, Apple has done things like make the 10 percent student discount available to all shoppers, and offer gift cards, like a $150 credit for a Mac purchase. But iPhones usually aren’t part of the deal.
Apple could go in an entirely new direction for 2018. At a minimum, the gift-card-with-a-purchase promotion might extend through Cyber Monday. Still, third-party retailers like BestBuy, Amazon.com, Target, B&H Photo, and eBay are your best bets for good deals.
It would be surprising if Apple gave substantial direct discounts. Either way, don’t expect a discount on the new MacBook Air or even the iPad Pros.
Black Friday is nearly here. And yes, that means we’re going into the deep end of the holiday season.
You probably have a list of people to buy gifts for, and you might be on the hunt for something special for yourself, too. Chances are your eye on a product or two, and you’re eagerly awaiting the price to drop.
Black Friday is often your best bet for saving big on those products. Big-ticket items like 4K TVs will get some deep cuts along with more affordable options.
Here’s a list of top tech that you should snag immediately if a sale presents itself this Black Friday.
The has a larger display, better sound, and a sleeker design. While it’s typically not so cheap at $229, there’s a good chance it will get a discount. The 10.1-inch screen is great for watching shows on Hulu or from NBC. Plus it can be used for karaoke through Amazon Music or Spotify since it can show lyrics. Moreover, if you want immediate gratification, Whole Foods has it in store.
Dog owners, listen up. Leaving your dog is often sad, especially when they look at you as you’re closing the door. Furbo’s Dog Camera lets you watch, talk, and shoot a treat at your four-legged friend while away. While the camera is stationary, it’s weighted, so your pup can’t knock it over. It can shoot a treat or two out several feet. The HD camera can’t be panned, but you can zoom in, and it performs well in dark lighting conditions.
Apple’s AirPods, its true-wireless headphones, have become ubiquitous. They cost a decent amount at $159, but they’re also a few years old now, and you may see some great discounts on them this year. iPhone users really can’t go wrong with them. Bluetooth pairing is ridiculously easy thanks to the W1 chip, and sound is very good.
Apple’s iPhones have a great design, and the same goes for several Android phones. Some people value protection over style, but ideally you want a case that compliments the design. Totallee makes ultra-thin cases that look amazing (especially for iPhones). Even better, the cases come in many colors and finishes, including a clear option.
Ugg might be known for super warm boots, but at least one tech product is in its lineup. The Classic Tech Earmuff or Sheepskin Headband Earmuff packs in warmth and a fuzzy build, while also sneaking a pair of headphones in each ear. The sheepskin on either of these is water resistant, and the auxiliary cord can be attached or detached. For devices that have dropped the headphone jack (i.e. most flagship phones today), you’ll need to bring an adapter.
Everyone can always use more storage. Androids owners, GoPro users, avid DSLR shooters, and even Nintendo Switch gamers. SanDisk makes some of the best microSD cards that offer fast read and write times, with storage options from 16GB up to 400GB size. Check retailers like Amazon.com, Target, BestBuy, eBay, and even Walmart for some steep discounts.
A good pair of headphones doesn’t come cheap, especially with noise cancellation built-in. The current Bose QC 35 II is one of the better ones, with several levels of noise cancellation, Alexa or the Google Assistant built-in, and long battery life. The cost is high at $349.95, but Black Friday could deliver some discounts on them.
The entry-level Alexa speaker is the Echo Dot. For 2018 it got a redesign, with better sound. It keeps that same $49.99 price, and there’s a good chance it’ll get discounted for Black Friday. Plus Amazon is offering three of them together for under $100.
Samsung’s second go at a mesh WiFi system combines internet connectivity with a smart home network. The SmartThings WiFi three-pack covers up to 4,500 square feet with WiFi, ideal for most homes. Each of these hubs intelligently provided internet to the connected devices. Plus, each one contains ZigBee and Z-Wave connectivity to power your smart home.
Listen, AirPower still isn’t here, but that doesn’t mean there aren’t charging pads that can handle more than one device. Nimble is an eco-friendly mobile accessory company from the team behind Mophie. You can charge two devices wirelessly on the Wireless Dual Pad. It also supports fast charging with iPhone and Samsung devices thanks to an output of up to 10 watts.
Apple always has an interesting ad for the holiday season. This time, it’s a cute little animated short film. It feels like a hybrid between a Pixar movie and a Wed Anderson creation.
Named “Share Your Gifts”, the ad focuses on a dreamy teenager who spends a lot of time on her MacBook. She regularly prints something she has created. We never know for sure if it’s a text, a drawing, some lyrics, etc.
But every time she looks at her creations, she dismisses them and put them in a green box. Sheets of paper pile up in the box and the girl can’t even close it anymore.
During a cold winter night, her dog accidentally opens the window. The sheets of paper fly out the window. She ends up chasing her creations so that nobody sees them.
Eventually, she realizes that sharing feels great and overcomes her fears. It’s a feel good story that rings true with many creative people, even in the age of Instagram.
Compared to previous years, the song might not sound familiar. That’s because it’s an original song from sixteen-year old singer Billie Eilish.
Like many young musicians, Eilish started writing music on a Mac in her bedroom. And this song was also written with her sibling Finneas O’Connell in her parent’s home.
Interestingly, there’s no iPhone, no iPad, no Apple Watch. This year, it’s all about the Mac. Apple wants to make sure that everybody knows the Mac is an important product for the company. At least that’s what Tim Cook said on stage during its fall event.
This year’s Apple holiday ad is an animated story meant to inspire you to “Share Your Gifts,” meaning your creativity, skills, and art.
It’s also meant to inspire you to buy someone you love a creativity-inspiring device like the new iPad Pro or MacBook.
Without any dialogue, an original song from young artist Billie Eilish matches the storyline of a woman who suppresses her creative spirit as she prints and boxes away her creations from her MacBook. The main character also makes funny shapes in the dough at the bakery where she works and draws similar ones in the fogged-up windows on her bus ride home.
It’s only during scenes at the artist’s apartment with her dog that we see any glint of Apple, particularly a colorful Touch Bar on what must be her MacBook Pro. The song ramps up when her creations escape out into the world and we have our heartwarming holiday moment, courtesy of Apple.
At Apple’s event last month at the Brooklyn Academy of Music (a place full of creative energy!), the Pro tablet was unveiled as the ultimate machine to create, build, design, develop, and make something. A new Adobe Photoshop app for the device was announced. Even the event invitations featured more inspired and colorful Apple designs. But this video doesn’t harp on the iPad or any particular device. Instead, it seems to suggest the mere presence of an Apple tool can inspire all of us.
It’s a different take compared to last year’s holiday ad that focused purposefully on Apple’s wireless earbuds, AirPods.
Eilish and one of the illustrators that drew the nearly 3-minute story will be at the recently reopened Apple store in Santa Monica, California on Tuesday.
The commercial is available to watch above and will also be on TV, social media, and on Apple.com – just in time for Thanksgiving dinner.