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Video chatting before first dates is actually not a terrible idea

It was the Sunday after Thanksgiving. I locked myself in my room and waited for the clock to strike 9 p.m. Then I opened The League app on my phone, pressed a button, and stared anxiously at the countdown on my screen until a stranger appeared. 

The next two minutes were followed by awkward silences and slightly painful conversation. But after a little while, it turned out to be pretty bearable and…actually kind of fun.

For the last couple of years, I’ve watched my friends swipe left and right on dating apps, go on countless dates, and unfortunately, sometimes, get ghosted. All the while, I sat back and relaxed my relationship throne, breathing a sigh of relief that I was #blessed to not have to go through such deep, dark depths to find a partner. 

Until that relationship ended (cue Mr. Krabs on the world’s smallest violin). 

So, when I was given the opportunity to test out The League’s new speed dating feature, League Live, I was weirdly…excited? The very modern take on speed dating allows you to go on three live video dates, one after the other, all of which are two minutes each. Afterward, you can decide if they’re worthy of your physical presence.

For the time being, the thought of forcing myself out of my apartment to go out on a date gives me crippling anxiety. But a short video chat in the comfort of my own room? Sign meeeee up.   

Wait, what even is The League?

If you haven’t heard of The League, then I already know your résumé isn’t all that impressive. Just kidding. But not really.

The League is an exclusive dating app for those who are, as per its website, “typically extremely intelligent, hard-working, self-aware, and tend to go after what they want in life – and finding a partner is no exception.” In other words, an app for millennials who are proud to admit their profession is their true love.

And, in case you thought that was rare, there’s a waitlist to gain entrance. That’s because the team at The League thoroughly checks applicants on both LinkedIn and Facebook to basically, make sure they’re successful enough to be on the app (so many finance bros). It also helps to eliminate the possibility of being catfished.

Once you’re in, the process is similar to any other dating app. Create your profile, add some photos, write an intriguing bio, brag about where you went to school, and you’re done. You also have the option to link your social media accounts like Instagram, Snapchat, and Twitter. That way, potential candidates have the option to do some extra stalking before hitting that Like button.

Yale, of course.

Yale, of course.

Image: ©Asylab

Harvard, naturally.

Harvard, naturally.

Image: ©Asylab

Unlike Tinder or Bumble, where you can aimlessly swipe until you get bored, The League limits you to a few prospects everyday at 5 p.m., aka the end of a work day. (Workaholics apparently don’t have time to think about dating while at the office.) You’ll also never be matched with anyone who doesn’t fit your preferences, no matter how specific. 

You have the option to set whether you’re looking for women, men, or both, along with age, height, distance, ethnicity, education, and religion. 

To appease my parents, I made sure to set my religion as Jewish before setting anything else. Anyone with a Jewish mother knows exactly what I’m going through here. I also accidentally set “Highly Selective” as the education, which brought me to guys who went to Ivys like Brown, Columbia, Yale, etc. Let’s just say my Rutgers degree looked super impressive.

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The number of people you’re presented with vary depending on the tier you’re in. Let’s just say, the more you pay to be part of The League, the more options and perks you get. Lower tier memberships range from $299 for three months to $399 for six months, while the more premium memberships go up to $999 per month. But there is a free tier, for peasants like me.

The experience that is League Live

As with the rest of the app, League Live has a waitlist. At the time of writing this story, there are 4,430 people waiting for the opportunity to video chat their little hearts out. It’s also only available to use on Sundays between 9 p.m. and 9:45 p.m., so it’s likely you can use being hungover as a great conversation starter. 

I’m not going to lie, I was nervous. I brushed my hair (rare occurrence for me), put some makeup on, and dedicated about 10 minutes to finding the best lighting in my room. On the bed? Near the window? On the floor right near my lamp? 

It was at that moment I also proceeded to reevaluate my entire life.

Once I situated myself, I put my Airpods in (as to not worry my roommates when they heard me talking to random men via FaceTime on a Sunday night) and pressed the Live button on the screen once the clock hit 9 p.m.

As the app was loading to find my first potential match, I started to have PTSD from the days of Chatroulette, when my friends and I would sit there hoping we’d land on an internet celeb like Jeffree Star, and not men showcasing their you-know-whats. 

Thankfully, I didn’t have to worry about that.

The League’s founder Amanda Bradford confirmed they don’t let just anyone on to the live feature. “[We] only select users [for League Live] who have been on the platform long enough to have a valid ‘League Score,'” she said. “This score reflects their profile stats and behavior on the app and when talking to matches. Users must have an above-average League Score to be eligible for entrance.” 

You also have the option to end the call, and block or flag the person. At which point, The League’s customer support team deals with them.

Before each video chat starts, you’re given, like, two seconds to see their profile before you’re hit with an awkward ice breaker and then a countdown. The questions were things like:

“What do you value most in a friendship?” 

“In as simple of terms as possible, what do you think art is?”

“Have you been to any exotic travel destinations?”

Only slightly corny. 

Thankfully, I met some bad boys who started the chat by asking me if we can skip the question. Instead, every single one of them asked me about my Thanksgiving instead. Which was also … just as awkward.

“How’s working at Goldman Sachs?”

In terms of the chat interface, there is a lot going on. While live, you can see the person’s profile and talk to them simultaneously. I know it’s meant to help provide context and maybe give people ideas about what to talk about, but I legit felt like I was conducting a job interview. 

Questions I definitely asked on these calls:

“So, I see your profile says you went to…Vanderbilt? How was that?”

“How’s working at Goldman Sachs? How long have you been there?”

“So, your commute to work isn’t all that bad from where you live?”

Upon noticing I worked as a tech reporter, one guy vented to me about how he originally set out to become a journalist but fell into public relations. At which point I replied, “Well, if you need help getting back into writing, let me know.”

Ahhh, networking.

If you do happen to feel butterflies for someone during a call, you can choose to extend the call for another two minutes. Of course, that’s only if they too want to continue talking. You can also “Heart” their profile while video chatting, at which point they will see a pop-up letting them know. Very super chill. If they like you back, then a match icon will show up on their profile and you’ll see them in your matches tab. But if you need some more time to think on it, they also appear on your account to like or dislike later. 

Since I was testing out the feature, I had the opportunity to video chat with more than three people, which for sure helped ease my nerves. After a couple of attempts, I started to realize it wasn’t toooo bad. Everyone was polite, talkative, and … felt just as uncomfortable as I did. With some, two minutes flew by while with others, I was counting down the seconds. 

I also found a bit of a hack to skip over guys I already wasn’t attracted to based on their profiles. Rather than awkwardly ending live call for no reason, I would force quit the app and go back in. 

I am sorry to these men.

But the app knows when you try to bypass the system. If you leave a live date, you’re placed in a two-minute timeout before you can jump back into the live sessions.

After about 20 or so minutes, my time with League Live came to an end. As I sat on my bed and quietly reflected on what just happened, I realized the whole video chat feature isn’t such a bad idea after all. 

While I didn’t think that I’d be able to gauge whether I was attracted to or interested in someone based solely on video, I was proven wrong. It was actually a little too easy. And it saved me a lot of time, effort, and mental gymnastics that come with dating in 2019. 

Will I do it again? Maybe once in a while. But I might also start vetting guys I meet on other dating apps via FaceTime before I agree to grab drinks. Ya know, just as a precaution. 

Tinder’s interactive video series ‘Swipe Night’ is going international next year

Tinder’s big experiment with interactive content — the recently launched in-app series called Swipe Night — was a success. According to Tinder parent company Match during its Q3 earnings this week, “millions” of Tinder users tuned into to watch the show’s episodes during its run in October, and this drove double-digit increases in both matches and messages. As a result, Match confirmed its plans to launch Tinder’s new show outside the U.S. in early 2020. 

Swipe Night’s launch was something of a departure for the dating app, whose primary focus has been on connecting users for dating and other more casual affairs.

The new series presented users with something else to do in the Tinder app beyond just swiping on potential matches. Instead, you swiped on a story.

Presented in a “choose-your-own-adventure” style format that’s been popularized by Netflix, YouTube, and others, Swipe Night asked users to make decisions to advance a narrative that followed a group of friends in an “apocalyptic adventure.”

Swipe Night ChoiceThe moral and practical choices you made during Swipe Night would then be shown on your profile as a conversation starter, or as just another signal as to whether or not a match was right for you. After all, they say that the best relationships come from those who share common values, not necessarily common interests. And Swipe Night helped to uncover aspects to someone’s personality that a profile would not — like whether you’d cover for a friend who cheated, or tell your other friend who was the one being cheated on?

The 5-minute long episodes ran every Sunday night in October from 6 PM to midnight.

Though early reports on Tinder’s plans had somewhat dramatically described Swipe Night as Tinder’s launch into streaming video, it’s more accurate to call Swipe Night an engagement booster for an app that many people often find themselves needing a break from. Specifically, it could help Tinder to address issues around declines in open rates or sessions per user — metrics that often hide behind what otherwise looks like steady growth. (Tinder, for example, added another 437,000 subscribers in the quarter, leading to 5.7 million average subscribers in Q3).

Ahead of earnings, there were already signs that Swipe Night was succeeding in its efforts to boost engagement.

Tinder said in late October that matches on its app jumped 26% compared to a typical Sunday night, and messages increased 12%.

On Tinder’s earnings call with investors, Match presented some updated metrics. The company said Swipe Night led to a 20% to 25% increase in “likes” and a 30% increase in matches. And the elevated conversation levels that resulted from user participation continued for days after each episode aired. Also importantly, the series helped boost female engagement in the app.

“This really extended our appeal and resonated with Gen Z users,” said Match CEO Mandy Ginsberg. “This effort demonstrates the kind of creativity and team we have a tender and the kind of that we’re willing to make.”

Swipe Night

The company says it will make Season 1 of Swipe Night (a hint there’s more to come) available soon as an on-demand experience, and will roll out the product to international markets early next year.

Swipe Night isn’t the only video product Match Group has in the works. In other Match-owned dating apps, Plenty of Fish and Twoo, the company is starting to test live streaming broadcasts. But these are created by the app’s users, not as a polished, professional product from the company itself.

Match had reported better-than-expected earnings for the third quarter, with earnings of 51 cents per share — above analysts’ expectations for earnings of 42 cents per share. Match’s revenue was $541 million, in line with Wall St.’s expectations.

But its fourth-quarter guidance came in lower than expectations ($545M-$555M, below the projected $559.3M), sending the stock dropping. Match said it would have to take on about $10 million in expenses related to it being spun out from parent company IAC.

‘This is Your Life in Silicon Valley’: The League founder and CEO Amanda Bradford on modern dating, and whether Bumble is a ‘real’ startup

Welcome to this week’s transcribed edition of This is Your Life in Silicon Valley. We’re running an experiment for Extra Crunch members that puts This is Your Life in Silicon Valley in words – so you can read from wherever you are.

This is your Life in Silicon Valley was originally started by Sunil Rajaraman and Jascha Kaykas-Wolff in 2018. Rajaraman is a serial entrepreneur and writer (Co-Founded Scripted.com, and is currently an EIR at Foundation Capital), Kaykas-Wolff is the current CMO at Mozilla and ran marketing at BitTorrent.

Rajaraman and Kaykas-Wolff started the podcast after a series of blog posts that Sunil wrote for The Bold Italic went viral. The goal of the podcast is to cover issues at the intersection of technology and culture – sharing a different perspective of life in the Bay Area. Their guests include entrepreneurs like Sam Lessin, journalists like Kara Swisher and Mike Isaac, politicians like Mayor Libby Schaaf and local business owners like David White of Flour + Water.

This week’s edition of This is Your Life in Silicon Valley features Amanda Bradford – Founder/CEO of The League. Amanda talks about modern dating, its limitations, its flaws, why ‘The League’ will win. Amanda provides her candid perspective on other dating startups in a can’t-miss portion of the podcast.

Amanda talks about her days at Salesforce and how it influenced her decision to build a dating tech product that focused on data, and funnels. Amanda walks through her own process of finding her current boyfriend on ‘The League’ and how it came down to meeting more people. And that the flaw with most online dating is that people do not meet enough people due to filter bubbles, and lack of open criteria.

Amanda goes in on all of the popular dating sites, including Bumble and others, providing her take on what’s wrong with them. She even dishes on Raya and Tinder – sharing what she believes are how they should be perceived by prospective daters. The fast-response portion of this podcast where we ask Amanda about the various dating sites really raised some eyebrows and got some attention.

We ask Amanda about the incentives of online dating sites, and how in a way they are created to keep members online as long as possible. Amanda provides her perspective on how she addresses this inherent conflict at The League, and how many marriages have been shared among League members to date.

We ask Amanda about AR/VR dating and what the future will look like. Will people actually meet in person in the future? Will it be more like online worlds where we wear headsets and don’t actually interact face to face anymore? The answers may surprise you. We learn how this influences The League’s product roadmap.

The podcast eventually goes into dating stories from audience members – including some pretty wild online dating stories from people who are not as they seem. We picked two audience members at random to talk about their entertaining online dating stories and where they led. The second story really raised eyebrows and got into the notion that people go at great lengths to hide their real identities.

Ultimately, we get at the heart of what online dating is, and what the future holds for it.   If you care about the future of relationships, online dating, data, and what it all means this episode is for you.

For access to the full transcription, become a member of Extra Crunch. Learn more and try it for free. 

Sunil Rajaraman: I just want to check, are we recording? Because that’s the most important question. We’re recording, so this is actually a podcast and not just three people talking randomly into microphones.

I’m Sunil Rajaraman, I’m co-host of this podcast, This is Your Life in Silicon Valley, and Jascha Kaykas-Wolff is my co-host, we’ve been doing this for about a year now, we’ve done 30 shows, and we’re pleased today to welcome a very special guest, Jascha.

Jascha Kaykas-Wolff: Amanda.

Amanda Bradford: Hello everyone.

GettyImages 981543806

Amanda Bradford. (Photo by Astrid Stawiarz/Getty Images)

Kaykas-Wolff: We’re just going to stare at you and make it uncomfortable.

Bradford: Like Madonna.

Kaykas-Wolff: Yeah, so the kind of backstory and what’s important for everybody that’s in the audience to know is that this podcast is not a pitch for a product, it’s not about a company, it’s about the Bay Area. And the Bay Area is kind of special, but it’s also a little bit fucked up. I think we all kind of understand that, being here.

So what we want to do in the podcast is talk to people who have a very special, unique relationship with the Bay Area, no matter creators that are company builders, that are awesome entrepreneurs, that are just really cool and interesting people, and today we are really, really lucky to have an absolutely amazing entrepreneur, and also pretty heavy hitter in the technology scene. In a very specific and very special category of technology that Sunil really, really likes. The world of dating.

Rajaraman: Yeah, so it’s funny, the backstory to this is, Jascha have both been married, what, long time-

Kaykas-Wolff: Long time.

Rajaraman: And we have this weird fascination with online dating because we see a lot of people going through it, and it’s a baffling world, and so I want to demystify it a bit with Amanda Bradford today, the founder CEO of The League.

Bradford: You guys are like all of the married people looking at the single people in the petri dishes.

Rajaraman: So, I’ve done the thing where we went through it with the single friends who have the app, swiping through on their behalf, so it’s sort of like a weird thing.

Bradford: I know, we’re like a different species, aren’t we?

Muzmatch adds $7M to swipe right on Muslim majority markets

Muzmatch, a matchmaking app for Muslims, has just swiped a $7 million Series A on the back of continued momentum for its community sensitive approach to soulmate searching for people of the Islamic faith.

It now has more than 1.5M users of its apps, across 210 countries, swiping, matching and chatting online as they try to find ‘the one’.

The funding, which Muzmatch says will help fuel growth in key international markets, is jointly led by US hedge fund Luxor Capital, and Silicon Valley accelerator Y Combinator — the latter having previously selected Muzmatch for its summer 2017 batch of startups. 

Last year the team also took in a $1.75M seed, led by Fabrice Grinda’s FJ Labs, YC and others.

We first covered the startup two years ago when its founders were just graduating from YC. At that time there were two of them building the business: Shahzad Younas and Ryan Brodie — a perhaps unlikely pairing in this context, given Brodie’s lack of a Muslim background. He joined after meeting Younas, who had earlier quit his job as an investment banker to launch Muzmatch. Brodie got excited by the idea and early traction for the MVP. The pair went on to ship a relaunch of the app in mid 2016 which helped snag them a place at YC.

So why did Younas and Brodie unmatch? All the remaining founder can say publicly is that its investors are buying Brodie’s stake. (While, in a note on LinkedIn — celebrating what he dubs the “bittersweet” news of Muzmatch’s Series A — Brodie writes: “Separate to this raise I decided to sell my stake in the company. This is not from a lack of faith — on the contrary — it’s simply the right time for me to move on to startup number 4 now with the capital to take big risks.”)

Asked what’s harder, finding a steady co-founder or finding a life partner, Younas responds with a laugh. “With myself and Ryan, full credit, when we first joined together we did commit to each other, I guess, a period of time of really going for it,” he ventures, reaching for the phrase “conscious uncoupling” to sum up how things went down. “We both literally put blood sweat and tears into the app, into growing what it is. And for sure without him we wouldn’t be as far as we are now, that’s definitely true.”

“For me it’s a fantastic outcome for him. I’m genuinely super happy for him. For someone of his age and at that time of his life — now he’s got the ability to start another startup and back himself, which is amazing. Not many people have that opportunity,” he adds.

Younas says he isn’t looking for another co-founder at this stage of the business. Though he notes they have just hired a CTO — “purely because there’s so much to do that I want to make sure I’ve got a few people in certain areas”.

The team has grown from just four people seven months ago to 17 now. With the Series A the plan is to further expand headcount to almost 30.

“In terms of a co-founder, I don’t think, necessarily, at this point it’s needed,” Younas tells TechCrunch. “I obviously understand this community a lot. I’ve equally grown in terms of my role in the company and understanding various parts of the company. You get this experience by doing — so now I think definitely it helps having the simplicity of a single founder and really guiding it along.”

Despite the co-founders parting ways that’s no doubting Muzmatch’s momentum. Aside from solid growth of its user base (it was reporting ~200k two years ago), its press release touts 30,000+ “successes” worldwide — which Younas says translates to people who have left the app and told it they did so because they met someone on Muzmatch.

He reckons at least half of those left in order to get married — and for a matchmaking app that is the ultimate measure of success.

“Everywhere I go I’m meeting people who have met on Muzmatch. It has been really transformative for the Muslim community where we’ve taken off — and it is amazing to see, genuinely,” he says, suggesting the real success metric is “much higher because so many people don’t tell us”.

Nor is he worried about being too successful, despite 100 people a day leaving because they met someone on the app. “For us that’s literally the best thing that can happen because we’ve grown mostly by word of mouth — people telling their friends I met someone on your app. Muslim weddings are quite big, a lot of people attend and word does spread,” he says.

Muzmatch was already profitable two years ago (and still is, for “some” months, though that’s not been a focus), which has given it leverage to focus on growing at a pace it’s comfortable with as a young startup. But the plan with the Series A cash is to accelerate growth by focusing attention internationally on Muslim majority markets vs an early focus on markets including the UK and the US with Muslim minority populations.

This suggests potential pitfalls lie ahead for the team to manage growth in a sustainable way — ensuring scaling usage doesn’t outstrip their ability to maintain the ‘safe space’ feel the target users need, while at the same time catering to the needs of an increasingly diverse community of Muslim singles.

“We’re going to be focusing on Muslim majority countries where we feel that they would be more receptive to technology. There’s slightly less of a taboo around finding someone online. There’s culture changes already happening, etc.,” he says, declining to name the specific markets they’ll be fixing on. “That’s definitely what we’re looking for initially. That will obviously allow us to scale in a big way going forward.

“We’ve always done [marketing] in a very data-driven way,” he adds, discussing his approach to growth. “Up til now I’ve led on that. Pretty much everything in this company I’ve self taught. So I learnt, essentially, how to build a growth engine, how to scale an optimize campaigns, digital spend, and these big guys have seen our data and they’re impressed with the progress we’ve made, and the customer acquisition costs that we’ve achieved — considering we really are targeting quite a niche market… Up til now we closed our Series A with more than half our seed round in our accounts.”

Muzmatch has also laid the groundwork for the planned international push, having already fully localized the app — which is live in 14 languages, including right to left languages like Arabic.

“We’re localized and we get a lot of organic users everywhere but obviously once you focus on a particular area — in terms of content, in terms of your brand etc — then it really does start to take off,” adds Younas.

The team’s careful catering to the needs of its target community — via things like manual moderation of every profile and offering an optional chaperoning feature for in-app chats — i.e. rather than just ripping out a ‘Tinder for Muslims’ clone, can surely take some credit for helping to grow the market for Muslim matchmaking apps overall.

“Shahzad has clearly made something that people want. He is a resourceful founder who has been listening to his users and in the process has developed an invaluable service for the Muslim community, in a way that mainstream companies have failed to do,” says YC partner Tim Brady in a supporting statement. 

But the flip side of attracting attention and spotlighting a commercial opportunity means Muzmatch now faces increased competition — such as from the likes of Dubai-based Veil: A rival matchmaking app which has recently turned heads with a ‘digital veil’ feature that applies an opaque filter to all profile photos, male and female, until a mutual match is made.

Muzmatch also lets users hide their photos, if they choose. But it has resisted imposing a one-size-fits-all template on the user experience — exactly in order that it can appeal more broadly, regardless of the user’s level of religious adherence (it has even attracted non-Muslim users with a genuine interest in meeting a match).

Younas says he’s not worried about fresh faces entering the same matchmaking app space — couching it as a validation of the market.

He’s also dismissive of gimmicky startups that can often pass through the dating space, usually on a fast burn to nowhere. Though he is expecting more competition from major players, such as Tinder-owner Match, which he notes has been eyeing up some of the same geographical markets.

“We know there’s going to be attention in this area,” he says. “Our goal is to basically continue to be the dominant player but for us to race ahead in terms of the quality of our product offering and obviously our size. That’s the goal. Having this investment definitely gives us that ammo to really go for it. But by the same token I’d never want us to be that silly startup that just burns a tonne of money and ends up nowhere.”

“It’s a very complex population, it’s very diverse in terms of culture, in terms of tradition,” he adds of the target market. “We so far have successfully been able to navigate that — of creating a product that does, to the user, marries technology with respecting the faith.”

Feature development is now front of mind for Muzmatch as it moves into the next phase of growth, and as — Younas hopes — it has more time to focus on finessing what its product offers, having bagged investment by proving product market fit and showing traction.

“The first thing that we’re going to be doing is an actual refreshing of our brand,” he says. “A bit of a rebrand, keeping the same name, a bit of a refresh of our brand, tidying that up. Actually refreshing the app, top to bottom. Part of that is looking at changes that have happened in the — call it — ‘dating space’. Because what we’ve always tried to do is look at the good that’s happening, get rid of the bad stuff, and try and package it and make it applicable to a Muslim audience.

“I think that’s what we’ve done really well. And I always wanted to innovate on that — so we’ve got a bunch of ideas around a complete refresh of the app.”

Video is one area they’re experimenting with for future features. TechCrunch’s interview with Younas takes place via a video chat using what looks to be its own videoconferencing platform, though there’s not currently a feature in Muzmatch that lets users chat remotely via video.

Its challenge is implementing richer comms features in a way that a diverse community of religious users will accept.

“I want to — and we have this firmly on our roadmap, and I hope that it’s within six months — be introducing or bringing ways to connect people on our platform that they’ve never been able to do before. That’s going to be key. Elements of video is going to be really interesting,” says Younas teasing their thinking around video.

“The key for us is how do we do [videochat] in a way that is sensible and equally gives both sides control. That’s the key.”

Nor will it just be “simple video”. They’re looking at how they can use profile data more creatively, especially for helping more private users connect around shared personality traits.

“There’s a lot of things we want to do within the app of really showing the richness of our profiles. One thing that we have that other apps don’t have are profiles that are really rich. So we have about 22 different data points on the profile. There’s a lot that people do and want to share. So the goal for us is how do we really try and show that off?” he says.

“We have a segment of profiles where the photos are private, right, people want that anonymity… so the goal for us is then saying how can we really show your personality, what you’re about in a really good way. And right now I would argue we don’t quite do it well enough. We’ve got a tonne of ideas and part of the rebrand and the refresh will be really emphasizing and helping that segment of society who do want to be private but equally want people to understand what they’re about.”

Where does he want the business to be in 12 months’ time? With a more polished product and “a lot of key features in the way of connecting the community around marriage or just community in general”.

In terms of growth the aim is at least 4x where they are now.

“These are ambitious targets. Especially given the amount that we want to re-engineer and rebuild but now is the time,” he says. “Now we have the fortune of having a big team, of having the investment. And really focusing and finessing our product… Really give it a lot of love and really give it a lot of the things we’ve always wanted to do and never quite had the time to do. That’s the key.

“I’m personally super excited about some of the stuff coming up because it’s a big enabler — growing the team and having the ability to really execute on this a lot faster.”

Smaller, faster Tinder Lite app coming to Vietnam soon

If the Tinder app takes up too much space on your phone or uses too much data for you, you’re in luck. You just need to make sure you also live in southeast Asia.

The popular dating app will get a stripped-down version called Tinder Lite sometime in the next several weeks via Google Play. It’ll come to Vietnam first and roll out to similar markets later, CEO Elie Seidman said at a press conference in Hong Kong on Wednesday, per the Jakarta Post.

Tinder Lite, as its name suggests, is a smaller version of Tinder. It’s losing features like the Feed to give users the basic Tinder experience in markets without widely available, fast mobile internet, according to The Verge. It’ll take up less space on phones and use much less data.

Facebook Lite is another stripped-down app, similar to Tinder Lite.

Facebook Lite is another stripped-down app, similar to Tinder Lite.

Image: Omar Marques/SOPA Images/LightRocket via Getty Images

Other companies like Facebook and Google have already released “lite” versions of some of their apps in emerging markets. Google Go, Facebook Lite, Twitter Lite, and others offer bite-sized versions of the same apps for people who would benefit from such a thing. 

Facebook even made its Lite app available in the United States last year. One could argue that Tinder has become bloated with unnecessary features in recent years; maybe a lite version will do the app (and the people who use it) some good.

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