All posts in “Deliveroo”

Deliveroo opens its first shared kitchen in Paris

Food delivery startup Deliveroo opened its first shared kitchen in Paris earlier today. Deliveroo first launched this concept of shared kitchens called Deliveroo Editions in London last year.

As the AFP reports, the company is starting with 12 kitchens in a warehouse in Saint-Ouen, right next to the north-western part of Paris. So far, 8 restaurants have agreed to make a deal with Deliveroo.

You’ll find top restaurants on Deliveroo, such as Blend, Petit Cambodge, Tripletta and Santosha. Restaurants can choose to pay a rent or get started for free and pay higher fees.

Deliveroo customers currently pay €2.50 per order for the delivery in Paris. But the company also gets a cut of the total order amount — customers don’t realize that Deliveroo gets a cut from both sides. It can be as much as 25 or 30 percent of what you order. It’s unclear how much Deliveroo is asking for those new kitchens.

But it makes sense for restaurants that can’t expand indefinitely. Deliveroo lets you accept orders without any additional table.

Gérard Julien / AFP / Getty Images

While there are multiple Blend or Petit Cambodge restaurants in Paris, they can’t deliver everywhere around the city. But opening a new restaurant also represents a huge investment.

That’s why those Deliveroo kitchens can be a good compromise. You can hire a handful of people and see if there’s enough demand in the area. It’s also a good way to differentiate Deliveroo from UberEats and other compatitors.

This is the first site in France. Let’s see if it gets out of control like in the U.K. The Guardian reported that Deliveroo Editions are now tiny containers with no window on car parks. It gets hot in the summer, cold in the winter, and you can hear a ton of mopeds getting orders from those metal boxes.

Deliveroo first started with the idea of helping regular restaurants accept online orders — not just pizza places with existing delivery persons. But containers on a car park don’t sound as attractive.

Gérard Julien / AFP / Getty Images

Deliveroo employees are getting shares, riders are getting nothing

Food delivery startup Deliveroo is feeling generous today. The company is handing out equity to all full-time staff members. In other words, 2,000 employees are going to receive the equivalent of $13.5 million in Deliveroo shares.

“Our phenomenal growth and success has been made possible thanks to the hard work, commitment and passion of the people who make this company what it is,” co-founder and CEO Will Shu told Reuters. “And that deserves recognition which is why I want all employees to be owners in Deliveroo and to have a real stake in the company’s future as we expand and grow.”

This is a great way to prove that you care about your employees. And yet, there are a few caveats.

First, the company is currently worth over $2 billion. In total, Deliveroo is just handing out 0.675 percent of the company to its employees. I’m sure plenty of early employees already have equity.

But those who joined more recently aren’t likely to get rich over this — it represents a $6,750 equity bonus per employee on average. And shares usually vest after a certain amount of time.

Second, this is the perfect example of the gig economy. In addition to the usual benefits, full-time employees are getting rewarded once again. If you’re a self-employed rider, Deliveroo doesn’t want to thank you.

Arguably, Deliveroo still thinks that riders are disposable. They might be the ones who pick up food in restaurants and hand it to customers, but they will never be full-time employees.

Sure, Deliveroo and Uber Eats are now providing free accident insurance coverage, but it mostly covers hospital bills. Riders have been asking for better rights, and this insurance package is just a good way to ease the pressure.

Working with contractors at scale is the backbone of Uber, Deliveroo and many other on-demand startups. This way, startups don’t have to pay the minimum wage or expensive benefits. Startups can also terminate their relationships with their ‘partners’ without any consequence.

It’s a great way to pressure your contractors in working more for less money. And today’s move by Deliveroo is further proof that riders are just an afterthought.