All posts in “performance”

Roblox makes first acquisition with purchase of app performance startup PacketZoom

Fresh off a $150 million round of funding, kids’ gaming platform Roblox is making its first acquisition. The company says it’s acquiring the small startup PacketZoom, bringing its team and technology in-house to help it improve mobile application performance as its platform expands further into worldwide markets.

Founded in 2013, and based in San Mateo, California, PacketZoom had raised a $5 million Series A late last year. The company combines a content delivery network (CDN) to speed up performance with an application performance management tool to identify issues in a single package, TechCrunch had explained at the time.

The company’s products allow developers access to analytics about the app and network-performance related issues, as well as optimize app delivery and content downloads – up to 2 to 3 times faster.

The system in particular is designed to overcome the limitations of slow and unreliable networks, like those found in emerging markets. It also helps to ensure faster and lower latency data transfers worldwide.

It’s clear how this acquisition makes sense for Roblox, which offers a platform where kids create and play in 3D worlds and games and has global expansion in mind. With PacketZoom integrated into its gaming platform, users will be able to join games faster and have a better experience when playing on mobile devices.

Roblox had said earlier this year it was cash-flow positive and continues to be profitable. It raised funds in order to stock its war chest and have a buffer, while focused on its international expansion efforts. It also said it would use the funds to make acquisitions and open offices outside the U.S. in some regions, like China.

PacketZoom had raised $11.2 million to date from investors including Founder Collective, Tandem Capital, First Round Capital, Baseline Ventures, Arafura Ventures, and others.

According to PacketZoom’s website, it was working with customers like Glu Mobile, Sephora, Photofy, Inshorts, Upwork, News Republic, Wave, Belcorp, GOTA, Netmeds, Houzify, Wooplr, Fluik Entertainment, Wondermall, and others. These relationships will be wound down, as Roblox plans to only use the IP internally, not to support other customers.

Roblox declined to speak to the acquisition price, but notes it was an all-cash deal. It includes all of PacketZoom’s IP and code. PacketZoom’s founder and CTO, Chetan Ahuja, along with the PacketZoom’s four-person engineering team will join Roblox.

With iOS 12, Apple focuses on performance

Apple’s Craig Federighi announced that Apple was doubling down on performance with the upcoming release of iOS 12 at the WWDC event in San Jose, Calif. today.

What’s more, he said, the company would be making these changes to the full range of iOS devices going back to 2013. “And so for iOS 12, we are doubling down on performance from top to bottom making improvements to make your device faster and more responsive. And because we want these changes to be available the full range of our customers, iOS 12 will be available on all the same devices as iOS 11,” Federighi told the WWDC audience.

Perhaps because customers were unhappy to learn about the battery issues with older iOS devices Federighi stressed that Apple has focussed these performance increases on older devices, giving people with older iPhones, the maximum lift. Using the iPhone 6 as an example, he gave some figures about performance increase, stressing that it was still early days. (As an iPhone 6 user, I was listening carefully.)

“Now on that device, iOS delivers a number of improvements. Across common operations you’ll see that apps launch up to 40% faster, the keyboard can come up to 50% faster and you can slide to take a photo at up to 70% faster,” he said.

But he said, the biggest focus, and one all iPhone users can appreciate, is that they are working to optimize performance when it’s under load. As Federighi said that’s when you need performance the most and where iOS 12 really shines.

“We put iOS 12 through our stress tests and we saw in those conditions share sheet coming up twice as fast, and apps launching twice as fast. These are big, big improvements,” he stressed.

Lastly, Apple also optimized iOS 12 at the chip level working with the chip team to optimize performance, while taking battery life into account. If you keep the power pedal to the metal for too long, you suck battery, but Apple is trying to find that perfect balance of power and battery life in iOS 12.

“CPUs traditionally respond to an increased demand for performance by slowly ramping up their clock speed. Well, now in iOS 12, we’re much smarter. When we detect that you need a performance lift when you’re scrolling and launching an app, we ramped up processor performance instantly to its highest state delivering high performance and a ramp it down just as fast to preserve battery life,” he said.

All of this will be available when iOS 12 is released later this year.