All posts in “TC”

Essential Phone gets a $200 price drop, existing customers get credit


Essential has an offer that’s honestly very hard to refuse: The price of the Essential Phone (PH-1, going by technical model number), is now $200 cheaper, so $499 off-contract and unlocked. That’s an amazing price for their debut smartphone, which remains my favorite in terms of straight up industrial design (and it has one of the best color-tuned displays in devices right now in my opinion).

The Essential Phone went on sale just a few months ago, but the company believes that as a young startup just getting out therein a market where incumbents like Apple and Samsung basically take up all the available space, there’s a lot of value in word of mouth and perceived value. That’s why it’s making this price change, Essential tells me – though you have to also wonder whether the company’s not seeing the numbers it was hoping for in terms of initial sales, which is what some early third-party sales estimates have suggested.

Regardless of the reason, the price drop makes Essential arguably the best value smartphone on the market, and definitely the best Android device in that range. It’s one major failing has been its camera, which launched as a slow and buggy feature compared to most out there, but the subsequent camera software updates have improved its speed and reliability a lot, and more updates are promised in the future, too.

Lest Essential’s earliest customers feel slighted, it has a deal for early buyers, too – they’ll receive a $200 ‘friends and family’ credit they can use to further discount (valid through December 15, 2017) a device for a loved one (or another for themselves, if they maybe also want the just-released white Essential Phone, for instance), or to buy the 360-camera attachment. Customers will be able to sign up to redeem the $200 credit on the Essential page, using their phone’s IMEI and serial numbers, along with the email address they used to purchase.

In a time when the price of flagship smartphones in both iOS and Android worlds are ballooning, this is a very welcome nod to affordability. Without question, if you want an amazing phone at a killer price, the now $499 Essential Phone is the one to get.

Also, this is U.S. only for now – details on a program for Canadian device followers will follow, per Essential.

Featured Image: Darrell Etherington

GitHub’s scandalized ex-CEO returns with Chatterbug

Translation earbuds might eliminate some utilitarian reasons to know a language, but if you want to understand jokes, read poetry, or fall in love in a foreign tongue, you’ll have to actually learn it. Unfortunately, products like Rosetta Stone leave people feeling burned after claiming the process should be easy while never helping you practice talking with a real native speaker. You know, the skill you actually want. Just memorizing vocabulary doesn’t make you fluent.

So after teaching millions of people to code better, a team of former GitHub co-founders and executives this week launched Chatterbug to combine the best of online and face-to-face foreign language learning. Starting with German, Chatterbug uses a homegrown video chat alternative to Skype that lets you simultaneously talk, type, read, and screenshare your way to becoming conversational.

But one of the co-founders’ past may cast a shadow over Chatterbug. Tom Preston-Werner resigned from his role as CEO and co-founder of GitHub following an investigation into allegations of harassment and intimidation of a female employee by he and his wife Theresa Preston-Werner.

GitHub employee Julie Horvath told TechCrunch that Theresa had bullied her about not writing negatively about the company, said she could read employees’ private chats and had spies at the startup, and verbally bullied her.

While an independent investigation claimed to have found no evidence of illegal behavior or gender-based harassment on Tom’s part, it did conclude that the former CEO showed “mistakes and errors of judgment” and “insensitivity to the impact of his spouse’s presence in the workplace and failure to enforce an agreement that his spouse should not work in the office.”

Ex-GitHub CEO and Chatterbug co-founder Tom Preston-Werner

We asked Tom how he’s building Chatterbug differently this time around. “With some hindsight, the organic management structures at GitHub were a double edged sword. It unleashed a lot of creativity, but was fragile in handling conflict” says Preston-Werner. “From the very beginning of Chatterbug I’ve had serious conversations with the other founders on how to use those experiences to create a more robust channel of communications.”

Former GitHub head of comms and Chatterbug co-founder Liz Clinkenbeard tells TechCrunch “In retrospect, I think one of the major challenges at GitHub back then was that the company’s fairly flat structure sometimes made it difficult to know who to talk to about problems, and how to resolve them before they escalated.” With Chatterbug, she says the team has “been very open and deliberate about wanting to foster a safe and supportive work environment.”

It’s possible that Tom’s inclusion on the team could make it tougher for Chatterbug to hire talent, especially women. Though at least it seems the company is taking office demeanor and harassment issues seriously as it grows.

“I’ve always tried my best to empower my teammates and create a work environment that every employee will love. I haven’t been perfect at that endeavor in the past” admits Preston-Werner. “But I’ve learned much from those experiences and intend to use that knowledge to ensure that Chatterbug is a safe, welcoming, and productive place to work for women and other folks traditionally underrepresented in the tech industry.”

Cutting Skype Out Of Language Learning

Scott Chacon discovered what was broken about the current crop of language learning tools when he tried to pick up French via Duolingo and Japanese through Skype chats before spending time in the two countries. “I realized there was a gap between the digital apps that are super flexible but aren’t very effective at teaching conversation with real people, and the tutoring systems or in-person schools that were inflexible and super difficult to do” Chacon tells TechCrunch.

So he started building his own tools that would blossom into Chatterbug. The former GitHub co-founder and CIO recruited GitHub’s Clinkenbeard, director of engineering Russell Belfer, and Preston-Werner over late 2015 and early 2016. They raised a $1.8 million seed round from SV Angel and Berlin’s Fly Ventures to have early-stage allies on both sides of the pond.

Setting goals in Chatterbug

Now after some private trials starting in March, Chatterbug just launched the public beta of its German learning program, with Spanish and French coming next. And right out of the gate, it’s trying to set reasonable expectations for how fast people can pick up a new tongue. “The most difficult part of being in the business is that Rosetta Stone and other companies try to sell the idea that language learning can be easy” Chacon says. “Learning a language is not easy. It’s like a marathon.”

That’s why one of the first things you do in Chatterbug is adjust a slider for when you want to be fluent by, and it tells you how frequently you’ll have to study and be tutored. The app then gives you a foundation of vocabulary using “spaced repetition”, a study method employed by medical students where questions you get wrong get shown more often while you’re displayed fewer questions like those you got right.

Chatterbug understands when you almost get an answer right

Then Chatterbug schedules you for one-on-one tutoring over its video chat system designed specifically for language learning. Rather than having to commit to a weekly session time, only learn when your particular tutor is available, or fall behind if you miss a group class, you just punch in when you want to practice. Chatterbug pairs you with whatever appropriate tutor is available, gets them up to speed on your progress, and provides a personalized curriculum of exercises to do together based on what you’ve been screwing up.

The heavy engineering background of the Chatterbug team allowed it to create a WebRTC-based video chat that lets you view files together with your tutor and see each other’s cursors as well as talk and type. That’s a huge improvement over trying to pass PDFs back and forth or figure out what exercise the teacher is discussing.

Chatterbug’s video chat lets you talk, type, view files, and see each other’s cursors

The pricing model flexes to accommodate your pace. You can get all the self-study features plus one live lesson a month for €15 or eight for €80 with extra sessions costing €12 each if you want to take a vacation next year. Or for €195 you get unlimited sessions and can learn a language in just a few months. Chatterbug is also going B2B, appealing to businesses trying to educate employees by offering discounts and easy expensing.

Turning Anyone Into A Teacher

Chatterbug co-founder Liz Clinkenbeard

The startup’s data-driven approach could make it quick to expand to more languages and identify what’s toughest to learn. Chatterbug gives you the option to have it store recordings of your video sessions, and even give it permission to use them for research. Clinkenbeard studied linguistics at Harvard, and is using her expertise to help the company determine what are the most common vocab and grammar mistakes to help you avoid them.

Long-term, turning native speakers into tutors could offer new employment options to those lacking other quantifiable skills. “After leaving GitHub, I wanted my next project to be something that would positively impact a lot of people. As a filter, I’d ask myself ‘could this idea lead to the creation of a million jobs?’” says Preston-Werner.

Chatterbug faces a wide range of competitors like Rosetta Stone, Duolingo, Busoo, Babbel, and HelloTalk — some with deep pockets and a penchant for downplaying the difficulty of reaching fluency. Being real with people doesn’t always make for great marketing, and people who failed with other products exhibit a “healthy amount of skepticism” says Clinkenbeard. Then there’s the looming threat of advancing translation technology, like the new Google auto-translating Pixel Buds headphones.

Still, “I don’t think it will destroy the need for language learning” says Chacon. “At some point, in-person translators will be obsolete. Not sure if that’s in 5 years or 45 years.” But even if we solve information translation, culture translation will still be in demand. “You don’t want to wear an ear bud while you’re getting married” he laughs. At a time when the world is increasingly polarized and xenophobic, understanding your fellow humans without a technological intermediary could generate some much-needed empathy.

Sneaker and streetwear reseller Stadium Goods just launched their first app


Stadium Goods, the online (and brick and mortar) marketplace for highly sought after sneakers and streetwear, is launching its first app.

Live today to coincide with the startup’s two year anniversary, the first iteration of the app is basically just a mobile marketplace.

But Stadium Goods plans to eventually build out this functionality and take advantage of location services and push notifications to get creative with its marketing strategy, the startup explained to TechCrunch. They also plan on giving app customers early access to specific product launches, which is a tactic that’s proven successful with other streetwear retailers.

While the sneaker resale market is crowded with big venture-backed startups like StockX and Goat, Stadium Goods is the only one wasn’t launched around a mobile app. It’s also the only one with a brick and mortar strategy. The startup has two locations in New York, which account for about 10% of the company’s total sales, with the other 90% happening online.

And Stadium Goods explained that out of this 90% of transactions occurring online, the “majority of them” are already happening via mobile. This should translate into a strong adaptation rate as customer migrate from shopping on the mobile web to their native app.

Stadium Goods has raised about $5.6M since launching two years ago. To coincide with their app launch they’re also running a 20% off sale on all purchases today.

You can check out their app on iOS here and on Android here.

Jaybird’s Run totally wireless earbuds are wire-free wonders for everyone


The market for totally wireless earbuds is really maturing fast, with many entries from both new and established companies. Jaybird recently joined the crowd, with its own Run earbuds. The Logitech-owned company has long been a really solid competitor when it comes to Bluetooth headphones, and its Freedom and X-line, and in fact made some of the very first wireless sport earbuds that proved you could also get good sound with Bluetooth.

Now, the Run proves that Jaybird can play well in the totally wire-free market, too. It’s the company’s first attempt at the category popularized by Apple’s AirPods, but it’s a strong first effort: The Run come with sound that’s on par with Jaybird’s other headsets, and they also benefit from the company’s ample experience helping to provide the right fit for a variety of ear shapes and sizes.

Jaybird also gave the Run four hours of battery life under normal conditions, along with and additional 8 hours of charge built into the battery case they ship with. The header’s also sweat-proof and water-resistant for workouts in all conditions, and you can alter the sound with the companion Jaybird app for mobile devices, or use the ‘Find My Buds’ feature to locate them if you happen to misplace one or both (this comes in very handy, I can tell you from personal experience).

The best thing about the Jaybird Run, however, is how quickly you’ll forget you’re wearing them. They’re incredibly comfortable (especially if you spring for the Comply foam tips that are available as an aftermarket add-on), and they produce a pleasing, full sound that’s suited both to music and to spoken work playback including podcasts and audiobooks. And Jaybird also does what the company does best, engineer these for use in sweat-heavy conditions including outdoor runs, which is how I used them for the bulk of my testing.

Jaybird also put button controls on the Run, with each earbuds’s primary surface acting as a pressable physical control. You can use the left bud to activate either Siri or Google Assistant with a single press, and you can also play and pause music or podcasts with a button press of the right. This will also allow you to accept a call, and you can double press to skip to the next track on the right bud.

If there’s one thing I would’ve liked to see Jaybird add, it’s volume control via some means of additional button presses. You can tweak settings for the buttons in the companion app to change a single press on the right to be volume up, and a single post on the left to be volume down, but that means sacrificing the play/pause and Siri/Assistant features, which isn’t ideal.

Otherwise, these are a great offering in the totally wireless earbud category. They’re flexible, produce good sound, are as durable as the rest of Jaybird’s lineup and maintain a good solid connection with your Bluetooth smartphone or other device. And at $179, they’re not all that expensive when compared to other headphones in this segment. Jaybird definitely isn’t first in with this emerging space, but they took the time and made a good product that you’ll almost certainly enjoy using.

Nike is using its new digital studio to build a community of sneakerheads


A year after acquiring Virgin Mega, Nike is revealing some of the early results of its experiments with augmented reality and community-building.

Virgin Mega was a startup backed by Richard Branson’s Virgin Group that focused on fan communities and shopping. Ron Faris, who led the startup, told me that Nike acquired Virgin Mega in order to explore those same ideas.

Since then, the team has turned into a “digital studio” called S23NYC. Faris said it still has a “startup culture,” with a small team of 24 startup veterans working out of the old Converse offices on 23rd Street in New York City.

S23NYC has taken over Nike’s SNKRS app, which is supposed to offer content and insider access to the latest sneakers. Faris said he treats SNKRS as “our digital piranha tank.”

“This is like our lab,” he said. “We drop something in the piranha tank and see how fast the piranhas swarm around it.”

For example, after Penny Hardaway took a sharpie to his sneakers to so that they met NBA rules, the SNKRS app launched a stealthy promotion where users could unlock Royal Foamposite shoes by swiping over the screen to color in a digital photo — Nike describes it as “scratch-off cards for the digital age.”

SNKRS has also run geotargeted Stash campaigns, where users can purchase limited edition sneakers from the app — but only after they’ve to traveled to a certain location in their city, whether it’s Washington Square Park in New York or pop-up flower stands in Los Angeles.

SNKRS found em

And the team ran a promotion with Momofuku’s David Chang, where users had to capture an image of Chang’s Fuku East Village menu in the SNKRS AR Camera, which would bring up an 3D model of the Nike SB Dunk High Pro Momofuku and unlock the ability to purchase the sneakers.

Faris said these promotions are linked by a focus on scarcity and urgency, combined with the idea of giving sneakerheads the opportunity to “peacock” their knowledge. In other words, the most in-the-know fans can snag their own sneakers, then get bragging rights by sharing that knowledge with others. For example, Faris said users were posting photos of the Fuku menu on Instagram, and they’d hang out at a Stash location to help others unlock the promotion.

Faris added that one of the goals is to use technology to capture “only the good of lines, which is the tailgate, while avoiding the bad, which is where you feel like you’re at the DMV.” So even when users are directed to a certain geofenced area, there’s no actual line to pick up the physical shoes. That means it’s less of a cutthroat competition, and it doesn’t come with any tedious waiting.

Next up, Nike plans to launch SNKRS in China and Japan later this year (the app is already in the United States and Europe). Faris also said his team is working on an initiative called Stash Squads, where people who live outside a given city can still participate in a Stash promotion by forming teams with locals.