All posts in “The Boring Company”

Here’s how to make The Boring Company’s flamethrower


Obligatory disclaimer: Don’t be dumb.

What follows is a video showing high level instructions on how to build a nearly exact copy of The Boring Company’s flamethrower. Basically, gut this $125 Airsoft gun and insert a propane torch. The total bill of goods should be under $200, well under the $500 The Boring Company was charging until it sold out of the 20k units.

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As many pointed out before, The Boring Company Flamethrower is muddling the definition of a flamethrower. It’s more of a large torch like those used in roofing or to clear brush or melt ice.

Whatever. It’s okay to have fun sometimes.

Elon Musk said following launching a Tesla Roadster into space, “It’s kind of silly and fun, but I think that silly and fun things are important.” I agree. This DIY flamethrower is silly and fun and it’s the type of project that could inspire and engage someone into discovering mechanical engineering. Just don’t be dumb. Please.

Elon Musk has now sold 15K flamethrowers, earning $7.5M for boring


The Boring Company is getting decently well-capitalized on the back of sales of its flamethrower (yes, flamethrower). The no-doubt overpriced piece of knack, which can be make yourself at home using likely around $30 in parts, is selling for $500 and has already netted Elon Musk’s digging venture $7.5 million.

That’s after just over a day of being on sale, and not counting the revenue from fire extinguisher sales (those sell for just $30, which is itself also overpriced). All told, Musk says he’s sold 15,000 of the flamethrowers thus far, with only a total of 20,000 available in total during the sale.

Chances are, we’re very near the total sell-out of the stock, so if you really want to own this potential piece of transportation history, you’d better act fast. Or you could continue living your life, and ignore this particular circus show in favor of paying attention to what will hopefully be the main act: Actually building a network of interconnected underground hyperloops.

Elon Musk’s Boring Co. flamethrower is real, $500 and up for pre-order


So that flamethrower that Elon Musk teased The Boring Company would start selling after it ran out of its 50,000 hats? Yeah, it’s real – and you can pre-order one now if you want need a ridiculous way to spend $500.

Musk revealed the flamethrower on Saturday, after some digging tipped its existence late last week. The Boring Company Flamethrower is functional, too, as you can see from this Instagram featuring some Boring Co. staff, presumably well safety trained, firing off two of the things IRL.

Marketing copy for the flamethrower includes a “guarantee” that it will “liven up any party,” and a proclamation that it’s “world’s safest flamethrower,” in case you were concerned (you probably are not, if you’re ordering a flamethrower on the internet). The $500 fee doesn’t include taxes and shipping, which are added at checkout, and the initial shipments will come out in spring.

There’s also a disclaimer about international shipping incurring extra fees (and maybe seizure at the border?) plus, buyers will be required to review and accept a terms and conditions document prior to getting their flamethrower in the mail.

The Boring Co. also sells a fire extinguisher, because they know how to make an upsell with specific relevance, and it’s $30, which they fully admit is more than you’d pay elsewhere. But it has a sticker. There’s not even a picture, so it probably doesn’t look all that impressive.

Musk’s Boring Company is literally a company focused on tunnel boring, but it seems like it’ll be a while before it has revenue or significant results (even if it’s already digging test tunnels). To fund the project until then, selling weird stuff with the company’s logo to Muskheads everywhere seems like a decent plan. Even if it contributes negatively to the sum total of working flamethrowers existing in the world.

Elon Musk decides he’s Willy Wonka, offers Boring factory tours as prizes to hat buyers

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Elon Musk, master hat salesman, is now going full-on Willy Wonka.

The billionaire will offer ten lucky fans a shot at touring the Boring Company tunnel in Hawthorne, California, where they’ll even be given a chance to drive one of the company’s machines (no word on if it’ll be Godot or Line-Storm).

How can you enter into the sweepstakes for the Boring tour, you ask? Easy. If you were one of the 35,000 and counting purchasers of the Boring Company hats, you’re already eligible. If you haven’t, you’re gonna want to buy one — or a few— hats. 

To be fair, Musk hasn’t specifically indicated that he’ll be leading the tour, or if he’ll even be present — but the mental image of the billionaire decked out in Gene Wilder cosplay (screw the creepy Johnny Depp version) is just too good to ignore. My colleague Jack Morse hopes Musk throws his all into the effort, complete with tunes from the 1971 classic:

As with all of Musk’s tweets, fans immediately flooded the replies. If nothing else, this has been a savvy move to sell even more Boring hats

No word on the insurance policy needed for the tour, or if there will be Oompa Loompas.

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Elon Musk posted a Boring photo on Instagram

And just like that, there’s a tunnel under Los Angeles, compliments of The Boring Company.

Elon Musk’s tunneling company launched in January, seemingly born out of his frustration with LA traffic. In that time, he’s managed to secure permission to build a 1.6 mile tunnel below the California city, and then actually do the thing.

To be fair, it’s not clear just how much work has been completed from this one, freshly shared photo. But given the pace that things often move in corporate America, The Boring Company’s evolution from newborn to first project approval to execution is nothing short of dizzying.

Musk’s hope is that tunnels like this one can eradicate traffic jams forever. The Boring Company is still in its relative infancy, and projects like the LA tunnel, as well as just-approved 10-mile tunnel under Maryland, represent proof-of-concept work. 

Of course, Musk’s whole schtick seems to be voicing some bananas idea… and then putting in the work required to pull it off. Just look at Tesla and SpaceX. Now we have some more tangible evidence that The Boring Company is getting ever-closer to delivering on just what was promised.

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