All hail the Unicorn Kingdom?
The impact of technology is going to be so big that both France and the U.K. are right to bet on it, just like Israel did by putting itself on the map as the “Startup Nation.”
All hail the Unicorn Kingdom? by Anna Heim originally published on TechCrunch …
W
elcome to the TechCrunch Exchange, a weekly startups-and-markets newsletter. It’s inspired by the daily TechCrunch+ column where it gets its name. Want it in your inbox every Saturday? Sign up here.
This week, I look into three topics that don’t have to be an “either/or” situation: France or the U.K.; product-led or sales-led; psychedelics medicine or traditional health care. — Anna
Cool or cringe?
“Welcome to the Unicorn Kingdom” is the slogan of a new U.S. campaign aimed at promoting the U.K. as “a place with all the right ingredients for tech success.”
When British prime minister Rishi Sunak referred to the new tagline at an event recently, some called it cringe. However, others beg to disagree.
To get biased national pride out of the equation, I reached out to Hoxton Ventures partner Hussein Kanji for two reasons: He’s London-based and a self-described “proud American.”