Continuous scrolling on Google: You’ve been able to do it on mobile, and you’ve been wanting to do it on desktop. Now you can!
A new feature has been added to Google on desktop called “Continuous Scrolling.” This isn’t infinite scroll — which would, as the name suggests, allow searchers to scroll on boundlessly. Instead, “Continuous Scrolling” allows users to see up to six pages of search results for English-language queries in the U.S. by scrolling down, and down, and down, before seeing the “More” button to look for further results, TechCrunch reported.
Google uses a paged approach for its search results, meaning when you search something you’ll see the first few websites tied to your search and, if you want to see more results, click the following page number at the bottom of Google.
“To give you the most useful information, Search algorithms look at many factors and signals, including the words of your query, relevance and usability of pages, expertise of sources, and your location and settings,” Google describes its page-based algorithm ranking. “The weight applied to each factor varies depending on the nature of your query.”
Traditionally, any search results after the first page are lost to the void — this new feature will likely provide more visibility to sites that didn’t make the cut.