Saint John replaces Jackie Lee-Joe, the one-time CMO of BBC Studios, who had only been at Netflix for 10 months. According to Netflix, Lee-Joe is exiting the streamer for personal reasons; she has been living in Australia with her family since the start of the coronavirus pandemic.
Lee-Joe had succeeded former Netflix CMO Kelly Bennett, who announced his retirement from the company last year.
“I’m thrilled to join Netflix, especially at a time when storytelling is critical to our global, societal well-being,” Saint John said in a statement. “I feel honored to contribute my experience to an already dynamic legacy, and to continue driving engagement in the future.”
In her most recent post as CMO of Endeavor, which she joined in June 2018, Saint John oversaw the holding company’s marketing efforts for divisions including WME, IMG, UFC, Professional Bull Riders and Miss Universe, and headed up its global marketing business that serves as an agency.
Prior to that, Saint John was chief brand officer at Uber for about a year, after serving as head of consumer marketing for Apple Music and iTunes.
“Bozoma Saint John is an exceptional marketer who understands how to drive conversations around popular culture better than almost anyone,” Netflix chief content officer Ted Sarandos said in a statement. “As we bring more great stories to our members around the world, she’ll define and lead our next exciting phase of creativity and connection with consumers.”
More to come