NFTs have the potential to become media companies, Rarible co-founder says

As NFTs work to retain mainstream attention, one founder predicts the digital assets sector will pivot in a new direction.

As NFTs work to retain mainstream attention, one founder predicts the digital asset sector will pivot in a new direction.

ā€œI think NFT collections will evolve as media companies [into something] like Disney,ā€ Alex Salnikov, co-founder and head of product at NFT marketplace Rarible, said to TechCrunch.

In recent months, major ā€œblue-chipā€ NFT projects like Bored Ape Yacht Club (BAYC) and Doodles propelled their collections beyond just images and into different sectors.