NFTs have the potential to become media companies, Rarible co-founder says
As NFTs work to retain mainstream attention, one founder predicts the digital assets sector will pivot in a new direction.


As NFTs work to retain mainstream attention, one founder predicts the digital asset sector will pivot in a new direction.
āI think NFT collections will evolve as media companies [into something] like Disney,ā Alex Salnikov, co-founder and head of product at NFT marketplace Rarible, said to TechCrunch.
In recent months, major āblue-chipā NFT projects like Bored Ape Yacht Club (BAYC) and Doodles propelled their collections beyond just images and into different sectors.