Oh hey, Google just announced the Pixel Fold

Look, I’m not going to sit here and pretend like the entire world didn’t know this was happening next week, but is a bit of theatrics too much to ask? Google learned a few years back that the best way to juice a product hype cycle is to “leak” the thing yourself, and here here […]

Oh hey, Google just announced the Pixel Fold by Brian Heater originally published on TechCrunch

Look, Iā€™m not going to sit here and pretend like the entire world didnā€™t know this was happening next week, but is a bit of theatrics too much to ask? Google learned a few years back that the best way to juice a product hype cycle is to ā€œleakā€ the thing yourself, and here here we are, facing down a tweet that leaves very little to the imagination.