So-called internet skinny bundles aren’t skinny anymore — and they’re not really a bargain compared with traditional cable or satellite TV, either.
YouTube announced that the price of YouTube TV has increased to $64.99 per month. That’s an increase of 30% from the previous $50 monthly fee — and comes after YouTube TV last raised prices a little over a year ago.
The new price takes effect Tuesday (June 30) for new members. Existing subscribers will see these changes reflected in their subsequent billing cycle on or after July 30, YouTube said.
The higher fee comes as YouTube TV launches eight ViacomCBS channels today: BET, CMT, Comedy Central, MTV, Nickelodeon, Paramount Network, TV Land and VH1. In addition, BET Her, MTV2, MTV Classic, Nick Jr., NickToons, and TeenNick are also set to come to YouTube TV at a later date.
“We don’t take these decisions lightly, and realize how hard this is for our members. That said, this new price reflects the rising cost of content and we also believe it reflects the complete value of YouTube TV, from our breadth of content to the features that are changing how we watch live TV,” Christian Oestlien, Vice President of Product Management for YouTube TV, said in a blog post announcing the price hike.
YouTube TV now provides more than 85 channels, including local TV stations in nearly all U.S. markets. It provides a DVR with unlimited storage space, plus six accounts per household and up to three concurrent streams.
With the price change, Oestlien added, “we understand that some of you may choose to pause or cancel your membership.” She directed YouTube TV customers to this link to pause or cancel their service.