Versus launches Vivi, an AI platform transforming passive content into interactive experiences

Versus, a leading AI-powered interactive content company, today announced the launch of Vivi, the next generation of its proprietary AI platform. Vivi uses deep learning to automatically transform passive content from various sources into engaging, interactive experiences in real-time, driving higher engagement, retention, and revenue for partners across industries.

“Vivi is content aware. It sees content patterns at scale and quickly,” John Vitti, founder and CEO of Versus, said in an interview with VentureBeat. “Imagine it as the best student/researcher in the world, and because of that, it knows to create the right content and the most relevant and engaging question at the right time.”

The AI platform is designed to understand content from articles, sites, social media, and more, and then generate interactive games, challenges, and polls related to the subject matter. This gamification of content creates a more engaging and rewarding experience for users while providing valuable insights and increased revenue for Versus’ partners.

Real-time content generation: A game-changer

Vitti emphasized the importance of real-time content generation, stating, “It all happens in under one second. That’s the metric we need to be under. Our partners appreciate that so there is no latency with the consumer experience. It’s all about the consumer experience. Relevant content is not only about what but about when.”

Early data from Versus’ partners demonstrates the effectiveness of the Vivi platform. “Some of our partners like Disney are showing a 94% engagement rate for some of their content. Microsoft is showing a 65% engagement rate,” Vitti revealed to VentureBeat. “We are typically adding an average of 11 minutes of new session time.”

Partnering with industry leaders

Versus has already partnered with notable brands such as Microsoft, USA Today, the NFL, Billboard, Forbes, the Grammy Awards, UFC, iHeartRadio, and Lionsgate. The company’s ad-based business model allows it to share revenue with partners on a CPM basis while maintaining user privacy by focusing on data trends rather than individual identities.

As the demand for interactive content continues to grow, Versus is well-positioned to capitalize on this growing trend. With its advanced AI technology and impressive partner list, the company is poised for significant growth in the coming years. The addition of high-profile advisors and executives, including former Google CEO Eric Schmidt and former Hulu Head of Marketing Scott Donaton, further strengthens Versus’ position in the market.

Shaping the future of content engagement

Looking to the future, Vitti envisions a content landscape that is more interactive and transformative. “It’s about content and conversation. Less about viewing and more about doing,” he said. “The more content [that] is being made, people still can’t interact with it (even though that’s the dream of Rome)…so the wedge becomes wider. We literally bridge that.”

As Versus continues to evolve and expand its offerings, the company is set to play a significant role in shaping the future of content consumption and engagement. With Vivi, Versus is not only transforming the way audiences interact with content but also providing its partners with valuable tools to drive growth and revenue in an increasingly competitive digital landscape.